In the digital age, effective marketing strategies are crucial for the success of any business. With the ever-evolving landscape of consumer preferences and behaviour, staying ahead of the competition requires

Facebook is the most popular social media platform in the world with over 2 billion active users. It has become an essential tool for businesses to reach potential customers, engage

Artificial intelligence (AI) is rapidly transforming various industries, and marketing is no exception. With the ability to analyse and process vast amounts of data, AI is revolutionising the way businesses

A/B testing is a powerful method used in marketing to compare and test different variations of a campaign to determine which version delivers the best results. By measuring metrics such