As a small business, local online marketing is the best way to acquire valuable leads. According to Hubspot, 97% of users on Google searches online to find a local business. If that number isn’t convincing enough, 62% of consumers will disregard a business if they can’t find it online. When people in your area search for a service or product, you want to make sure that your business shows up.
In this blog, we’ll highlight a list of things you should be doing online in order to cater to your local community to drive more sales.
1. Localize your website
Localizing your website involves making your content more relevant to your local audience. You can do this by adding location-based keywords, such as ‘Digital Marketing Agency in Brisbane’ rather than merely ‘Digital Marketing Agency’. Additionally, add location pages on your website, especially if you have a physical store. These should include business name, address, phone number, and other relevant store information, which will help you rank on local SERPs.
2. Optimise local listings
The most important one is to optimise your Google My Business listing. Start by claiming the listing and adding all the information listed. Don’t forget to attend to your Google My Business listing regularly by adding updates, such as new meny items or your latest campaigns. With a fully fletched out profile, customers will be more enticed to leave reviews, helping boost your business to the top.
3. Go local on social media
Another great way to drive traffic to your business is to harness the power of social media. For example, you can join local Facebook groups to promote your business (be aware of the group’s rules before doing so), or tag the location on Instagram and use it in hashtags.
4. Bring the online activity to your store
Local online marketing doesn’t only work one way; you can also use your brick-and-mortar store to drive traffic to your online channels. This is a powerful way to build customer retention and develop loyal customers. For example, you can set up posters in-store with QR codes that lead to your newsletter sign-ups. Get creative with it – customers love being entertained!
5. Always stay active in your community
Engage, engage, engage! By staying active in your community, you can promote your local business, reach out to customers and get more business. Some great things to do are: collaborate with another local business on social platforms, always reply to comments on your socials and start conversations with existing and potential customers online.
In conclusion, local online marketing is an absolute must in today’s landscape. When you optimize your online presence for your local community, you will benefit from reaching new audiences, improved search rankings, and most importantly, more sales! Get in touch with us and add this strategy to your marketing plan today.