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Keywords play an important role in driving a highly targeted audience to your website

Building a new website...
why keyword research matters

If you are looking to build a new website, the most important factor to consider is keyword research. Search engines return results based on the relevance of your site content to the user search and therefore you want to make sure your site ranks well for relevant keywords relating to the products and services you sell.

Keyword research is an
investment worth making

A little time and effort invested in developing a list of highly relevant keywords, then applying them to your page content, makes a huge world of difference from a search engine visibility point of view.

Implementing the right keywords to your site content is crucial because it is these keywords that will assist in driving the right audience to your website. If your content is highly relevant, then you have a greater chance of converting visitors into an enquiry, lead or sale.

Here’s a sneak peak of how
keyword research can help!

keyword research

Increased Relevancy

Using targeted keywords to describe your products or services will help you rank higher in search engines. This will in turn result in more online visitors, which can lead to more sales, leads, or clients for your business.

keyword research

Website SEO Keywords

In the backend of your website the same keywords and keyword phrases can be used to update the SEO meta keywords on each page.

keyword research

Keywords & Paid Marketing

If you are looking to market your website via AdWords (pay per click advertising), then the keywords and keyword phrases can also be used to develop your pay per click ad text and keyword lists

keyword research

Search Queries

The first step in keyword research is to determine the exact search query that people are using when looking for your product or service online. These searches are known as search queries.

The content writing process

At Digimedia Worx our copywriters begin the content writing process with keyword research around the products and services you offer. We look for keywords and keyword phrases that are relevant and highly searched on the Internet. This process involves collecting information on the most popular search terms, traffic trends, competitor analysis, user behaviour and consumer demand in your industry.

Need help with
keyword research

Our team can assist with keyword research for Search Engine Marketing and Websites. Generally, this research will involve updating the content on your website to ensure that your copy is highly relevant to your audience. Relevant content, ads and keywords will reduce the overall cost per click for your pay per click campaigns as well as improve your overall organic ranking.

Invest in your business TODAY! Call the team at Digimedia Worx!