Facebook is the most popular social media platform in the world with over 2 billion active users. It has become an essential tool for businesses to reach potential customers, engage

Artificial intelligence (AI) is rapidly transforming various industries, and marketing is no exception. With the ability to analyse and process vast amounts of data, AI is revolutionising the way businesses

A/B testing is a powerful method used in marketing to compare and test different variations of a campaign to determine which version delivers the best results. By measuring metrics such

If you’ve been on Instagram lately, you would’ve noticed the blue ticks slowly popping up next to some of your favourite influencers’ names.  Meta Verified is an exciting new feature