Sharing valuable and unique content is the key to converting people on social media, no matter what platform you use. In recent years, LinkedIn has evolved from a network with a focus on job seeking to a worldwide forum of industry news and advice, with the onus on other professionals. The introduction of LinkedIn creator mode is a testament to the platform’s constant evolution.
So, how does it work, and is it right for you and your business?
What is Creator Mode?
Creator Mode was introduced to encourage users to post more content. Its goal is to provide people with more ways to increase following and drive engagement. If you want to promote your business through your personal brand, then we highly recommend giving it a go.
How does it work?
The LinkedIn Creator mode is simply a feature that you can turn on on your personal profile, giving you access to more features. Here are the main features you’ll get access to:
1. A follow button
The idea behind the LinkedIn Creator Mode is to build a following, which is why they’ve introduced the ‘follow’ button instead of the ‘connect’ button. Previously, whether you had two thousand connections or five hundred connections, your profile would always display 500+ connections. This equalized everyone who had gained five hundred or more. With creator mode, thought-leaders in their industry are able to display their large following, further emphasizing their authority.
Like all things, this new feature does come with its advantages and disadvantages. If you’re just starting out, for example, it might be best to leave the display option as ‘connections’ rather than ‘followers’.
2. Content hashtags
The second idea of LinkedIn Creator mode is to encourage people to post more content. To help facilitate this, they’ve introduced the option to add hashtags that you choose. These are known as ‘pinned hashtags’. You can add up to five pinned hashtags on your profile, and two display pinned hashtags, which appear under your name in the thumbnail section of your profile. These hashtags allow your profile visitors to know exactly what type of content they should be expecting from you. Additionally, they allow you to be discovered more easily by new people.
3. LinkedIn newsletter
LinkedIn newsletters were recently introduced, and are a great way to stay in touch with your following. When you publish your first newsletter, every member of your following gets an invitation to subscribe. You’re then able to regularly post long-form content about a subject you’re passionate about, creating value for your followers. This newsletter can then be shared by your followers, getting your content in front of new eyes.
Creator mode is a great way to increase your following and your engagement with your profile visitors. If you want to become your brand’s spokesperson, we highly recommend giving it a go, especially if you’re in the B2B sector. Focus on developing a strong content strategy and staying consistent, and you’ll soon benefit from the new feature!