Menu
Keywords play an important role in driving a highly targeted audience to your website
If you are looking to build a new website, the most important factor to consider is keyword research. Search engines return results based on the relevance of your site content to the user search and therefore you want to make sure your site ranks well for relevant keywords relating to the products and services you sell.
A little time and effort invested in developing a list of highly relevant keywords, then applying them to your page content, makes a huge world of difference from a search engine visibility point of view.
Implementing the right keywords to your site content is crucial because it is these keywords that will assist in driving the right audience to your website. If your content is highly relevant, then you have a greater chance of converting visitors into an enquiry, lead or sale.
Using targeted keywords to describe your products or services will help you rank higher in search engines. This will in turn result in more online visitors, which can lead to more sales, leads, or clients for your business.
In the backend of your website the same keywords and keyword phrases can be used to update the SEO meta keywords on each page.
If you are looking to market your website via AdWords (pay per click advertising), then the keywords and keyword phrases can also be used to develop your pay per click ad text and keyword lists
The first step in keyword research is to determine the exact search query that people are using when looking for your product or service online. These searches are known as search queries.
At Digimedia Worx our copywriters begin the content writing process with keyword research around the products and services you offer. We look for keywords and keyword phrases that are relevant and highly searched on the Internet. This process involves collecting information on the most popular search terms, traffic trends, competitor analysis, user behaviour and consumer demand in your industry.
Our team can assist with keyword research for Search Engine Marketing and Websites. Generally, this research will involve updating the content on your website to ensure that your copy is highly relevant to your audience. Relevant content, ads and keywords will reduce the overall cost per click for your pay per click campaigns as well as improve your overall organic ranking.
Start the conversation, connect with us by completing the form below. We can’t wait to begin sharing our ideas.
DIGIMEDIA WORX BRISBANE
Cleveland QLD 4163
Phone: 07 3188 9722
Mobile: 0424 272 261
