Your search engine strategy can be divided into two categories: on-page and off-page SEO. Both are very important to the success of your SEO efforts, but they’re two very different things. In this blog, we give you an overview of what on-page SEO is, along with best practices to help fine-tune your SEO strategy. What is on-page SEO? On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Put simply, on-page SEO is about building a website that appeals to users and, therefore, search engines. There are many different factors that you can control to increase your on-page SEO, including: 1) Title Tags: One of the most important on-page SEO elements is the title tag. This is basically a keyword that you want to rank for in the search engine. Be strategic about what keyword you use, and try to keep it under 65 characters, as well as include it at the start of your title (if it makes sense!). 2) Meta Description The meta description is used to describe a page in a way that helps search engines understand what the page is about. More importantly, meta descriptions should be used as a way to convince the reader to click-through to your website. You should include your keyword in your meta description, but also write in a way that convinces someone to go to your website. 3) Page Speed The overall speed of your website is becoming an increasingly important factor in search engine rankings. The logic is that if your website loads extremely slow, users will not be as likely to use it. Search engines will prioritise websites that give their users fast information, and for that to happen, the loading speed needs to be fast. 4) Mobile-friendliness The mobile-friendliness of your website is another key element to consider in on-page optimization. Most people now use their mobiles to browse the web, so you need to make sure that your website is optimised for this. Your website needs to prioritize the mobile user experience through responsive design, simple and easy navigation and fast page speeds. 5) Internal linking Internal linking is exactly what it sounds like: linking the content of a webpage to another destination on your website. Internal links help Google find and index all of the pages on your site. Furthermore, it’s also a way to let users navigate through your website and let them find what they’re searching for. 6) URL structure When you’re creating a URL, try and include your keywords in it. An organized URL structure is important because it allows search engines to crawl from page to page on your website easily and makes navigation more efficient for visitors. However, don’t go changing all your website’s URLs just to add relevant keywords unless you plan on redirecting them. 6) Content And last but not least, content is king when it comes to on-page SEO. You can optimise all the above factors, but at the end of the day, if your page does not have good content, users will not want to stay. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. Remember that SEO works best if you’ve got good on-page SEO before you spend too much time and effort on building links or promoting your site on social media. If you need help with your SEO strategy, get in touch with our expert team today!

Instagram isn’t just for brand awareness. It can play a key part in driving more traffic to your website if you use the right strategy. Even if you don’t have over 10k followers, there are some easy-to-implement ways that you can generate those link clicks. And the best part is, they don’t always involve paid marketing! Here are some tricks of the trade to drive more website traffic from Instagram. Use a Link In Bio tool to create a mini landing page Your bio is one of the most powerful tools on Instagram. We’ve said it before (and we’ll say it again!), but it plays a key part in whether you’ll attract and retain new followers. And one not-so-hidden gem is the Link In Bio feature that you can add. Use this feature to as your one-stop-shop for sending followers to a blog post, web page, or YouTube video. With a link in bio tool , you can even customize your page so that it matches your brand aesthetic. Make link stickers your best friend Link stickers are one of the biggest features for Instagram’s stories, and the best part is that you don’t need 10k followers anymore to be able to use them! And while they’re not a revolutionary addition, they do help you accomplish some useful tasks. You can use link stickers to easily create links that lead to your homepage, blog, or social media profiles. And best of all, you can edit these links so that they display key information about yourself or your brand! For example, if you run a fashion label with an online shop, you could display the name of an item and its price on an Instagram link sticker. Set up your Instagram shop Turn your feed into a shopfront by setting up your Instagram shop. This is not only a smart way to drive traffic to your website; it also helps you showcase your products in a more detailed, visual way. Not only can people click on the shop feature for either in-app or website purchases, but you can also start tagging products in posts and stories to make them shoppable. Add Call-To-Actions on your reels We know that Instagram has made it their mission to compete with TikTok, and one of the ways they’re doing this is by pushing reels on the platform. When you make the switch to video content, and more importantly, start posting more reels, don’t forget to add clear CTAs in there. You can do this either in the audio, the in-video text and in the caption! Invest in Instagram ads And last but not least, try to dabble in Instagram ads. Yes, they might not be as affordable as you want them to be, but they can help you reach a wider audience and get more clicks to your website. Instagram ads are a guaranteed way to reach more users, and with the right strategy, they can be a huge advantage for your brand. Instagram is a powerhouse for website traffic. Use it to boost your brand’s visibility on the internet, and you’ll be able to convert some great numbers into visitors! If you need help marketing your business on the platform, get in touch with our social media experts today.

With over 1 billion monthly active users on TikTok, there’s ample opportunity for your business to connect with your target audience. But, how do you stand out from the crowd? Whilst many brands still shy away from the app, a lot of them have embraced it and reaped some massive rewards for doing so. Here are some of our favourite brands on TikTok to help inspire your own content strategy on the platform. 1) Ryan Air Budget European airline Ryan Air is absolutely killing it on the platform. The brand is a perfect example of how you can connect with your audience and build a community by using humour. Budget airlines are very appealing to the younger demographic as they are usually more price-sensitive when it comes to plane tickets. Their TikTok strategy does an amazing job at targeting that audience, using trending audio and applying it to their industry. They’ve made use of TikTok’s native features, namely the green screen effect, to build a mascot for the brand. The result is a hilarious series of videos that entice non-stop scrolling, whilst always managing to keep its core selling point (flights across Europe at rock-bottom prices) at the front and centre. 2) Scrub Daddy From making an appearance on Shark Tank US to going viral on TikTok, there’s no denying that this little smiling sponge is taking over the world by storm. With 1.6 million followers on the platform, ScrubDaddy hasn’t been shy about trying out as much as they can to see what works. The marketing team has been making the most of trending memes and has even sometimes been a little risque to test different types of creatives. In fact, this is most likely the most valuable lesson you can take away from their TikTok strategy: don’t be afraid to test. The power of TikTok is the fact that it’s relatable. People don’t go on there to look at pretty pictures or aesthetically pleasing things; they want to be entertained instead! 3) My Glow 2 During the pandemic, this exfoliating glove company went viral on TikTok, resulting in a 1000% sales boost. The two founders started documenting their journey of starting their own business, giving their audience a behind the scene look at their day-to-day. They embraced authenticity, and people absolutely loved it. And when you’re getting 1.5 million likes on your video, it’s clear that people want to see behind-the-scenes footage of the companies they follow. Don’t hesitate to show your audience the people behind your brand. By being real with your audience, you are building trust and increasing brand loyalty. 4) Nuggs The founder of Nuggs, 21 year old entrepreneur Ben Pasternak, is on a mission to bring sustainable food to his Gen-Z peers. As a company created by someone who is part of the target audience, it’s no secret that they know their customer like the back of their hands. And their TikTok strategy reflects that. They’ve embraced meme-like lo-fi videos as a way to express themselves and communicate with their customers. The face of the company, their social media manager, puts herself in the shoes of the customers, creating funny and lighthearted videos that keep their users entertained. Most importantly, it’s through the use of this humour that their customers are able to relate and trust them, ensuring Nuggs stays at the forefront of their minds. Many brands on TikTok have benefited from increased sales. It’s a platform that welcomes creative freedom, so don’t be afraid to experiment. There are no rules on how you create your content, so don’t get stuck in a

Growing your Instagram in 2022 can be tough, but knowing the current social media trends and landscape will give you clues on how to do it. Building your Instagram presence is something that takes time, but with a little help, you can see the results faster. In this guide, we go through a few ways that you can increase your Instagram following in 2022. 1. Write a compelling Instagram bio The first thing that you need to do is write a compelling bio for your Instagram account. Write a clear and catchy description about what your page’s purpose is, as well as how you can help your followers. Apart from the basics like adding your contact details and website link, you should also tell your brand’s story in an engaging way. In the few characters that you have, try and tell your brand’s story by engaging the user’s emotions. This will give people a reason to connect with your brand and follow you. 2. Make the most of reels If you’re not sharing Instagram Reels yet, you could be missing out on a huge opportunity to grow your follower count. Reels, Instagram’s short-form video feature, is still one of the most effective ways to reach new audiences on the app. The algorithm prioritizes accounts that use reels because they keep people on the app for longer, which is why you should be making the most of them. 3. Focus on sharable content When it comes to organically reaching new audiences, creating shareworthy content is a great place to start. For example, lifestyle content is always a good way to engage your audience because it is relatable to them. Sharing a meme that relates to your industry is also a great way to increase your engagement because people tend to share those with their friends. Overall, inspirational quotes, informative carousel posts, and on-trend memes are all tried-and-tested formats, so make the most of them! 4. Partner with influencers and brands 2022 is the year of collaborations! Partnering with like-minded influencers and brands is a major win-win. You’ll be able to benefit from brand association and tap into a new pool of potential followers. Find brands that offer products your audience loves and is looking for. The more relevant the brand, the better it will be for your business. Instagram has also made it easier to collaborate by introducing the ‘Collab’ feature, which enables users to co-author feed posts and reels. Getting more Instagram followers can be a daunting task, but if you know the tips and tricks, it is still possible to grow your account on the platform. If you’re looking for ways to boost your presence on the platform, get in touch with our social media experts today.