Digital marketing trends and strategies are constantly evolving. Technology is always changing, which alters the way consumers access information and content. With the new year upon us, we can expect to see some 2021 marketing trends hanging around, and some newer digital marketing strategies and trends coming into play.
Here are our top 5 digital marketing trends of 2022 that we think you should use for your business.
1) Video content
This is one trend that we expect to stick around from 2021. Video content and marketing has been on a constant rise for years now. Consumer appetite for shorter and more engaging content has driven applications such as TikTok and Instagram Reels into an all-time high. These platforms require entertaining and creative content to break through the algorithm and encourage views. While this may be a new style of content than your brand is used to, the benefits are unmatched. TikTok currently has 1 billion monthly active users. Yes, monthly! Out of the 4.8 billion internet users worldwide, TikTok currently represents 20.83%. In comparison to other successful apps such as Facebook, TikTok has just reached a total number of downloads of 3 billion. This makes it the only app other than Facebook to reach this number. This is an incredible number of monthly users, and therefore opportunities for influence.
In 2021, we saw a whopping 91% of all engagement on sponsored posts being through content created by micro-influencers. These type of influencers yield a smaller, yet more focused audience. This allows for a more targeted strategy and offers the best ROI. The pandemic has also played a large role in this. With limited accessibility to traditional celebrities, and large influencers being booked out, micro-influencers became the next best option and took centre stage. Not only are they more easily accessible, but they are also more relatable and “humanised” from a consumer perspective.
Digital marketing strategies are needing to become more and more creative to keep up with demand. Consumers are spending more time online and have spent larger amounts of their life online as well. This means that they are more accustomed to seeing traditional marketing strategies and are less likely to be attracted to them. Developing more creative campaigns and content will allow your brand to continue to be noticed and break through the endless content that is consumed on a day-to-day basis. Try to think out of the box and experiment with different content throughout 2022.
4) Educational content
Leading on from creative content, content in your digital marketing strategies should also be more educational in 2022. Educational content drives traffic and engagement. It also builds trust and brand credibility and is more likely to foster long-lasting relationships with consumers. This style of content also gives your brand an authoritative voice and gives you an edge over competition who may not be educating their consumers at all.
5) Augmented reality
The global pandemic has seen an exponential rise in online shopping. Consumers are spending more time at home, and less time shopping in store. The only issue here is that it removes the experience of seeing a product firsthand before it is purchased. To combat this, many companies have created an AR (Augmented Reality) experience where it simulates the product being in their own space. Take Ikea for example. They created an iOS app that lets you virtually place multiple items in your own home. This allows customers to get a better idea of whether a product is a good fit, and therefore makes them more likely to purchase. Other companies are now following suit with similar programs or website applications, such as Kmart. This is something to look out for not only in 2022, but the future. Using AR for your brand will give you a competitive advantage and ensure that you can continue to interact with your target audience even while shopping online.
These are just a handful of our predictions and recommendations for digital marketing trends in 2022. If you would like some more assistance with your digital marketing strategy, contact the friendly Digimedia team today.