In the ultra competitive world of small business it is essential to embrace change and adapt with the times. This includes taking advantage of the latest trends, the biggest of which is the smart phone and associated devices. These devices are paving the way for an avalanche of social media opportunities.
There’s no denying that technology has changed the way we interact with each other. Social media platforms like Facebook have provided a powerful vehicle for businesses to interact with consumers on a daily basis. It is essential you understand how to use these platforms effectively to achieve success.
Social media allows two-way communication between a business and its customers. It provides a low-cost avenue to connect with current and potential consumers to share information. The types of information sharing can include; sales opportunities, promotions, events, announcements and much more. The combination of an effective website and strong social strategies will assist in driving traffic to your website.
Social media provides a platform for you to communicate with consumers on a regular basis. It also provides the opportunity for consumers to rate and review your products and services. On average consumers will read somewhere between 5 to 7 reviews before making a buying decision. They are more likely to believe what other consumers say about you than what you say about yourself!
The world of social media is fast paced. In order to ensure your social media plan is effective we encourage you to constantly review your strategy. A flexible and adaptive social media strategy is more likely to deliver desired results. It is important to engage with your audience to achieve real success. Positive engagement will keep your audience interested and ensure the communication channel remains constant.
Relationship development can influence buying decisions and social media provides a perfect platform to build rapport with consumers. Your investment into social media will develop consumer relationships and ultimately business growth.