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What is a business blog and how does it work?

A business blog is a dedicated website or area of your domain that is specifically for you to share original content on topics related to your industry.

Why should I have a business blog?


  • It drives traffic to your website
  • It builds authority and trust
  • It increases sales conversions

Tips for a successful business blog:

Interesting topics: Your blog should answer a common question or offer a unique perspective to maximise its impact.

Use relevant keywords: You need to include keywords relevant to your topic to have it rank well on SEO. Keywords are words that are used regularly in the blog, for example if your blog is on ‘blocked drains’ you would want to include words and terms relevant to this topic: ‘unblock drain, clogged drain’.

Write regularly: For your business blog to be successful it needs to be updating content regularly. If you are just starting out ensure you blog at least once a month and increase this if you start to see results and as your readership base increases. Don’t be scared to post multiple times a month if you have interesting and informative topics to share.

Promote: Don’t presume that even with the most interesting headline and keywords that your blog will get found. Fantastic content deserves to be promoted! Leverage platforms such as Social Media to promote your blog to those who would be interested in it. Once your readers know cool content is coming they will keep an eye out for it but they need to know it exits in the first place.

If you’re not on the business blog bandwagon yet, it’s not too late!

Blogs are a form of content marketing that are essential to growing your business and reputation within your industry, they can make you stand out from the crowd!


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