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Email list

How to build your email list in 2022

Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth for your business. Did you know that it costs five times more to attract a new customer than to keep an existing one? That’s why focusing on building your email list should be a priority. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy. It helps you build a long-term relationship with your customers, providing them with regular updates to eventually turn subscribers into paying customers. But if you’re starting from zero, building an impressive email list can feel like an impossible feat. In this blog, we’ll cover some high-quality strategies to build an email list from scratch. 1. Create a pop-up form The pop-up form is a simple, but effective way to get your website visitors to sign up for your email list. To capture quality leads, you should go further than just creating the generic pop-up that every website owner has designed. Instead, focus on timed pop-up ads, or onsite retargeting. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page. By targeting your website visitors based on their behaviour, you can tailor their user experience which increases their chances of signing up to your email list. 2. Run an action-driven giveaway Let’s face it, people love free stuff! By offering a giveaway or a promotion, you’ll be able to build your email list while driving traffic to your website. A free giveaway doesn’t only have to be a product though; you can get creative with it. For example, this can be a unique guide with some top tips from your industry, or a chance to win a voucher for your customer’s next visit. Let your creative juices flow, just make sure it’s something valuable enough for your customers to want to sign up. 3. Create landing pages Landing pages have always been considered one of the most effective marketing strategies. In fact, they are used by companies worth $20 billion and above, including Uber and Salesforce. Landing pages are essentially a small portion of your website dedicated to a specific campaign. Their purpose is to capture leads from potential customers without distracting them from the main goal of visiting your website. By pulling them in with a strong headline, and describing the benefits to users, you can encourage visitors to sign up for your email list. 4. Run a lead-generation ad campaign Advertising has the ability to drive traffic to your website and convert people into email subscribers. Facebook ads aren’t just used for selling stuff, but also to generate leads by collecting emails through ads that link to your landing pages with opt-in forms. In just a few steps, you can create an ad that drives people to your site so they can quickly and easily sign up for your email list. 5. Use your socials to push the word out If you’re using social media to grow your business, then why not use it to build your email list at the same time? Social media is the best channel to reach new customers and build a relationship with them in order to convert them into active subscribers. The best way to do this is by using your social media channels to share valuable content. Then, encourage followers to sign up for your email list by displaying a clear call-to-action, such as ‘Join my email list’ or ‘Get updates from

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TikTok tips

TikTok tips to leverage your business on the platform

TikTok has taken the world by storm. What used to be considered a platform for Gen Z to showcase their dancing skills has now become the most popular social media site. According to Cloudflare, an American technology-security company, TikTok was the most visited internet site in the world in 2021, surpassing the previous year’s leader, Google. If you’re wondering whether your brand should get in on TikTok marketing, then the answer is most likely yes. In this guide, we walk you through some of our best TikTok tips to grow your business on the platform. How to Build Your Brand with TikTok 1. Prioritise User-Generated Content UGC is content that’s created by actual users or customers. The reason users love it on Tik Tok is because it feels more authentic. Prioritizing it is a useful strategy to quickly build audience loyalty. That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring everyday people. UGC already performs quite well on Instagram, but it’s definitely a fan favourite on Tik Tok, which is why your content strategy should be heavily geared towards it. 2. Create high-quality videos specifically for TikTok The best thing about creating TikTok videos is that you don’t need any fancy equipment. In fact, your phone should do the trick. What you do need is decent lighting, a good microphone if possible, and some quick edits to keep the content moving. When creating your TikToks, shoot in a vertical format with a 9:16 ratio. Your videos can be 5 seconds to 3 minutes long, but aim for 12-15 seconds to keep your viewers engaged. Something to keep in mind too is to be sure to use TikTok’s built-in features like effects and text treatments. According to TikTok: “These native features help keep your content feeling native to the platform which can also help get it on more “For You pages!”. 3. Partner with influencers to build your fanbase Similar to Instagram, TikTok has a powerful influencer platform that you can use to promote your brand. If you’re thinking of getting involved with TikTok marketing, a good strategy is to reach out to influencers in your industry to build your brand awareness. Don’t be afraid to rely on the expertise of others to help make the most of your content strategy. Not only will this make creating content easier for you, but you’ll also be able to tap into their audience and introduce your business to new people. 4. Post regularly Your business page should be receiving regular updates from you. Just like any other social media site, your content is only good if it’s fresh. The key is to post often enough that people see your brand but not too much that they get tired of seeing the same thing over and over again. 5. Create Content that stands out Unlike Instagram, TikTok does not focus on content that’s pleasing to the eye. No matter how good your videos are, they’re useless if they don’t have a purpose. That’s why you need to make sure that every video you create is interesting and engaging. Here are a few guidelines on how to create high-quality content: Be real – Put yourself in the shoes of your audience and make sure that everything you post has been put through trial and error by the people who will eventually see it (you). Be Entertaining – Make sure that your content is entertaining and not just informative. You want people to like, share and talk about your content. Jump onto trends – Keep an eye out of

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SEO on Instagram

SEO on Instagram: How To Use It

Did you know that you can use SEO to optimise your Instagram account? While it works a little differently than SEO for search engines, you’ll need the same skills to implement it. From hashtags to alt text, here’s how you can use SEO on Instagram so that you can get your business in front of more eyes. Why do you need to optimise your profile for Instagram? With over one billion active users, SEO plays a significant role in both reach and discovery on the platform. Optimising your Instagram profile for SEO can help create more opportunities for your business. Whilst there’s no exact formula to get your account at the top of search rankings on the platform, there are some things you can do to give yourself the best chance. When the platform ranks an account in the search feature, here’s what it takes into consideration: Search text: This is what people type in in the ‘explore’ tab. Based on the search terms, Instagram looks for relevant usernames, bios, captions, hashtags, and locations. As a business, you should have a good understanding of what search terms people use to look for content like yours. Platforms like google analytics will give you a good insight as to what keywords you should target. User Activity: This includes hashtags and accounts a user is interacting with. Even if two people type in the same keyword, the search feature will bring different results depending on what accounts and hashtags they’ve interacted with in the past. That’s why it’s so important to do your research and understand what your customers are engaging with as well. Tactics to increase your reach with SEO on Instagram 1. Optimise your Instagram bio From a business standpoint, the most important part of your profile is your bio and username. These are the first things people will see when they log into your account. They’re also likely to be the first things they type into their search bar if they want to find your content on Instagram. To really make an impact, include the most improtant keyword you want people to find you with, and also look at adding your location if you’re a local business. 2. Use the right hashtags It’s important to have a clear and well-crafted hashtag strategy. Using relevant, targeted hashtags on posts and stories is still one of the best ways to get discovered by new audiences on Instagram. Keep in mind however that Instagram will use a range of different factors when ranking your post in hashtag search results, one of the main ones being engagement. So, the more engagement you get, the more likely your post is to show up in relevant hashtag searches. That’s why you should always keep your content strategy at the forefront. 3. Add Descriptive Alt Text to Your Instagram Posts Instagram alt text is a feature that allows you to write custom alternative text for a richer description of your photos. It was originally added to increase accessability on the app, but you can use it for SEO purposes as well. This is because it helps search engines understand the content of the image and include it in relevant image search results. As you can see, with only a few minor tweaks and improvements, you can easily take advantage of Instagram searches and suggested posts!  

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social content

Tips for optimizing your social content

The tricky part of creating social media content is understanding that what might resonate with you, may not actually appeal to your audience. There’s an art to creating a successful social media campaign, whether it’s on Instagram, Tik Tok or even Twitter. You have to think about buyer personas, content pillars, tone of voice and creatives. In this blog, we’ll take a look at some simple yet effective ways you can optimize your social content for the right platform. 1. Evoke emotion It’s important to understand your audience and why they’re engaging with you. What are their pain points? What motivates them to take action? Once you’ve established this data, it’s time to create content that appeals to those emotions. When you build content that evokes emotion, you’re humanizing your brand, and in 2022, this is absolutely key. Don’t be afraid to share the occasional meme, or show your vulnerable side on social media. People want be able to relate to your brand before they purchase from you. 2. Rely on User-Generated Content People are much more likely to share content that’s actually useful to them. You can think of these user-generated content areas as mini-social media communities. For example, if you offer a service like dog grooming, you can post your clients’ photos and videos on your Facebook page and ask people to share their own. By asking your audience to share content, you’re engaging with other fans and getting noticed by potential clients who follow what people are sharing about you. Using UGC also minimises the time you spend on creating the content yourself, which is a win-win! 3. Focus on short videos People are now finding entertainment on their phones rather than television. Because of this, videos are becoming more and more important to help connect with your audience. One study found that for every one hour of TV watched daily, about 15 minutes was spent watching online videos. A short video not only has a greater chance of being consumed during a social media scan, but it takes less time and does not require a professional to create and publish. There are many great tools out there that allow you to create simple, beautiful videos, such as Instagram and Tik Tok. 4. Focus on interactive content Interactive content is a great way to keep your audience engaged, and encourage them to take action. For example, make the most of Instagram stickers and create polls, or ask people questions. This is a great way to build a sense of community on social media and generate conversations around your brand. When you’re creating interactive content, remember to also reply to the comments. To create successful campaigns, you have to think about your audience, what they want to see and how you can use social media as a way to connect with them personally  

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LinkedIn Creator Mode

LinkedIn Creator Mode: What You Need to Know

Sharing valuable and unique content is the key to converting people on social media, no matter what platform you use. In recent years, LinkedIn has evolved from a network with a focus on job seeking to a worldwide forum of industry news and advice, with the onus on other professionals. The introduction of LinkedIn creator mode is a testament to the platform’s constant evolution. So, how does it work, and is it right for you and your business? What is Creator Mode? Creator Mode was introduced to encourage users to post more content. Its goal is to provide people with more ways to increase following and drive engagement. If you want to promote your business through your personal brand, then we highly recommend giving it a go. How does it work? The LinkedIn Creator mode is simply a feature that you can turn on on your personal profile, giving you access to more features. Here are the main features you’ll get access to: 1. A follow button The idea behind the LinkedIn Creator Mode is to build a following, which is why they’ve introduced the ‘follow’ button instead of the ‘connect’ button. Previously, whether you had two thousand connections or five hundred connections, your profile would always display 500+ connections. This equalized everyone who had gained five hundred or more. With creator mode, thought-leaders in their industry are able to display their large following, further emphasizing their authority. Like all things, this new feature does come with its advantages and disadvantages. If you’re just starting out, for example, it might be best to leave the display option as ‘connections’ rather than ‘followers’. 2. Content hashtags The second idea of LinkedIn Creator mode is to encourage people to post more content. To help facilitate this, they’ve introduced the option to add hashtags that you choose. These are known as ‘pinned hashtags’. You can add up to five pinned hashtags on your profile, and two display pinned hashtags, which appear under your name in the thumbnail section of your profile. These hashtags allow your profile visitors to know exactly what type of content they should be expecting from you. Additionally, they allow you to be discovered more easily by new people. 3. LinkedIn newsletter LinkedIn newsletters were recently introduced, and are a great way to stay in touch with your following. When you publish your first newsletter, every member of your following gets an invitation to subscribe. You’re then able to regularly post long-form content about a subject you’re passionate about, creating value for your followers. This newsletter can then be shared by your followers, getting your content in front of new eyes. Creator mode is a great way to increase your following and your engagement with your profile visitors. If you want to become your brand’s spokesperson, we highly recommend giving it a go, especially if you’re in the B2B sector. Focus on developing a strong content strategy and staying consistent, and you’ll soon benefit from the new feature!  

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local online marketing

Your Guide to Online Local Marketing

As a small business, local online marketing is the best way to acquire valuable leads. According to Hubspot, 97% of users on Google searches online to find a local business. If that number isn’t convincing enough, 62% of consumers will disregard a business if they can’t find it online. When people in your area search for a service or product, you want to make sure that your business shows up. In this blog, we’ll highlight a list of things you should be doing online in order to cater to your local community to drive more sales. 1. Localize your website Localizing your website involves making your content more relevant to your local audience. You can do this by adding location-based keywords, such as ‘Digital Marketing Agency in Brisbane’ rather than merely ‘Digital Marketing Agency’. Additionally, add location pages on your website, especially if you have a physical store. These should include business name, address, phone number, and other relevant store information, which will help you rank on local SERPs. 2. Optimise local listings The most important one is to optimise your Google My Business listing. Start by claiming the listing and adding all the information listed. Don’t forget to attend to your Google My Business listing regularly by adding updates, such as new meny items or your latest campaigns. With a fully fletched out profile, customers will be more enticed to leave reviews, helping boost your business to the top. 3. Go local on social media Another great way to drive traffic to your business is to harness the power of social media. For example, you can join local Facebook groups to promote your business (be aware of the group’s rules before doing so), or tag the location on Instagram and use it in hashtags. 4. Bring the online activity to your store Local online marketing doesn’t only work one way; you can also use your brick-and-mortar store to drive traffic to your online channels. This is a powerful way to build customer retention and develop loyal customers. For example, you can set up posters in-store with QR codes that lead to your newsletter sign-ups. Get creative with it – customers love being entertained! 5. Always stay active in your community Engage, engage, engage! By staying active in your community, you can promote your local business, reach out to customers and get more business. Some great things to do are: collaborate with another local business on social platforms, always reply to comments on your socials and start conversations with existing and potential customers online. In conclusion, local online marketing is an absolute must in today’s landscape. When you optimize your online presence for your local community, you will benefit from reaching new audiences, improved search rankings, and most importantly, more sales! Get in touch with us and add this strategy to your marketing plan today.  

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PPC vs. SEO

PPC vs. SEO: which one should you focus on?

Between PPC vs. SEO vs. SEM and so much more, the acronyms in digital marketing seem to be getting more and more complicated! It’s normal if you find yourself in a confusing minefield when trying to wrap your head around this ever-evolving industry. One of the most asked questions we receive is what’s the difference between PPC vs. SEO, and which one should I be running for my business? Here’s what you need to know about both to make a sound decision regarding your online marketing strategy. What is SEO? SEO stands for ‘Search Engine Optimization’. In simple terms, it’s a strategy used to get your website ranking organically on search engines, such as Google and Bing. In the split-second that a search engine takes to load up results, bots crawl the internet to bring up information that it thinks is most relevant to you. Algorithms assess these pages, taking into account hundreds of ranking factors. Most people don’t know how these search engine algorithms work, but they take a few things into consideration such as user-experience and the content that is on your website. What are the pros of SEO? Credibility: Most people skip the paid searches, and don’t look further than page 1 on Google. So if your website is visible on the first page, it gives you the stamp of approval. Cost: Whilst SEO is not cheap, it is known as the most cost-effective way to rank on search engines. Most importantly, it usually has a better ROI than paid-mediums in the long-run. Sustainability: Unlike paid search marketing, SEO will not dry up once you stop doing it. The efforts you put in will lead to long-lasting results. Strategic Advantage: Ranking organically on the first page of a search engine is not easy. Your competitors won’t be able to outbid you or buy their way in, it takes time and effort. So if you’re able to do it, then you’ll be one step ahead of them. What are the cons of SEO? As we mentioned above, SEO is neither cheap nor fast to achieve. Oftentimes, you may be wildly outgunned by big companies such as Amazon on certain keywords. If this is the case, then we don’t recommend pursuing it. What is PPC? When you conduct PPC, or Pay-Per-Click, you’re paying to drive traffic to your website. This is most commonly associated with Google Ads, where paid search results appear at the top or bottom of the page. What are the pros of PPC? Position on page: Paid ads will always appear above the fold of a computer, meaning a user will always have to scroll past them. Targeting: when you run ads, you’re able to hone in on your target audience. This is done through certain parameters, such as only advertising on certain days or setting up a radius. A/B Testing: You can easily split-test ads, landing pages and even CTA buttons to determine which one would work best. Speed: Finally, probably one of the most important factors that usually convinces businesses to run ads is the speed in which you can get results. Whilst SEO takes time, setting up a Google Ad campaigns can be done within a few hours and results can be achieved in a few weeks (if that). What are the cons of PPC? As the name suggests, paid ads require initial investment. If you stop paying for your ads, then they will stop showing. Additionally, you can easily start getting into bidding wars with your competitors if you don’t know what you are doing, which will drive costs up. That’s why

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How to turn your Instagram followers into Instagram Superfans

How to turn your Instagram followers into Instagram Superfans

Creating content on any social platform requires a well-planned strategy. It’s not something you can do blindly. A winning content strategy on Instagram is a combination of creativity and data-based decisions that so many businesses would love to know the secret ingredient of. And, sadly, there’s no one-size-fits-all answer to it all. But do not despair! There is a general framework that you should follow that will allow you to reach the ultimate goal: turning your Instagram followers into superfans. What are Instagram Superfans? Word of mouth is one of the most powerful tools in business, and Instagram has the ability to take it to a whole other level. Instagram superfans are more than followers who like and engage with your content. They go a few steps further than that: they advocate for your business, and often do so out of free-will. Because of the relationship you’ve built with them, they will spread the word about you to their followers, getting your business in front of new people. So, how can you turn your followers into superfans? The first step is to truly understand what your goal on Instagram should be. Stop focusing on the number of followers, and focus on building a high-quality audience instead. Once you understand this, simplify your content and break it down into stages. More specifically, relate it back to a 3-step sales funnel, which includes: Capturing your audience’s attention Converse with your audience Convert your audience   Let’s break each of these stages down in terms of what content you should create. 1. Capturing your audience’s attention A general rule of thumb is 50% of your content should be spent on this first stage of the funnel. This first step is all about creating engaging and entertaining content that brings value to your audience. Remind your followers why they’re following you. A trick is to maximise the platform’s latest features in this stage, as the algorithm will automatically push it more. That’s why reels in this stage work extremely well. Find trending reels on the platform and apply them to your niche. 2. Conversing with your followers In this stage, maximise your stories and highlights. This is where you create a more intimate relationship with those who follow you. Focus on a two-way conversation with them by showing up behind the camera, and talking to them as though it was a real-life conversation. You can also use the help of stickers in this stage to facilitate replies. If you want this stage to work, it is important to put a face behind the business so that your audience can build that connection. 3. Converting your audience In this final stage, it’s all about converting your follower into a superfan. The way to do this is to authentically engage with your audience. This stage is quite straightforward, but it can get overwhelming if you already have a large following. In simple terms, you want to strengthen the relationship with those followers that are already warm from the previous stages. That means, replying to their comments, directly messaging them, and replying to their stories. The key part of this engagement routine is to do it without expecting anything in return. You shouldn’t be asking for anything, you just want to build a real connection with them through genuine conversation! The quality of your audience is the real key to a successful Instagram strategy. You need to be selective about who you add to your following, and be very focused on creating content that will connect with them on an emotional level. That’s how you can maximise

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how to create a landing pages that converts in 2022

How to create a landing page that converts in 2022

In a world where consumers are being bombarded with marketing messages left, right and centre, it’s more important than ever to know how to provide a unique user experience for the success of your landing pages. But with the ever-changing world of web design and digital marketing, it can be hard to keep up with the latest trends, especially when you’re already wearing so many hats in your business. So, here are the latest elements we believe are the most important to create and optimise a winning landing page in 2022. But before we delve in, let’s take it right back to the basics. What is a landing page? A landing page is a single webpage that functions as a marketing tool in itself. It is where a user lands after clicking on one of your ads, marketing email or any advertising link. It’s a purpose-built web page for the promotion of a specific campaign. They should be built with one specific goal in mind. Whilst a homepage showcases your brand’s mission and values and is used to navigate to other parts of your website, landing pages are designed to convert. Best Practices You Should Follow 1. Focus on one goal only  Every landing page should be optimised for one goal only. Don’t confuse your users with too many different calls to action. This is especially important if you’re driving paid traffic to it because it’ll end up being a waste of money as it won’t convert well. 2. Benefits over features  Always focus on the solution to the problem. Before writing the copy of your landing page, remind yourself of your customers’ pain points, and focus on how you can solve them. Use your landing page to cut right to the chase! 3. Optimise for mobile  In 2022, the percentage of mobile users has surpassed desktop users. Therefore, it’s more important than ever to optimise your landing page for mobile. However, whilst you should always optimise for mobile,  always remember to put your audience first. If you’re targeting an older demographic, optimising for tablets or desktops is still equally important. 4. Make your message clear above the fold  With people’s attention spans shortening, it’s never guaranteed whether they’ll read through your whole landing page. Unless of course, your offer above the fold is good enough to get them scrolling. Keep your main message and call-to-action in the area they can see as soon as they land on the page, and entice them to scroll further to find out more. 5. Use Social Proof  This is especially important in 2022. People buy from people, not businesses! Leverage the power of social proof, which can be done in the form of video or photo reviews from your customers. 6. Always test The golden rule in digital marketing! The only way you’ll know whether it works or not is if you test until you find that winning formula. Don’t be scared to experiment with the big elements, such as the headline, design and format of your landing page. The only way to make data-backed decisions is to have data in the first place!  

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Is Linkedln right for your business

Is Linkedln right for your business

LinkedIn has fast become one of the most popular social media platforms. With over 660 million registered users, it’s proven itself a top player in the corporate world. But just because the platform is popular, doesn’t mean it’s necessary for your organisation’s success. Much like any other online platform, success by being a member is determined by your audience. If your audience isn’t on LinkedIn, then there’s no need for you to be. The basics of LinkedIn If you’re not overly familiar with LinkedIn, think of it as a professional Facebook. It’s a world full of working professionals who use it as a form of a digital footprint and resume. It’s also great for connecting with other working professionals and getting your name out there. Most users on LinkedIn are from the corporate/commercial world. Approximately 90 million of the 660 million users are of senior-level influence, and 63 million are decision-making influence in their company. This means it’s a great platform to make connections if they’re the right connections for you. Industry specific The main success on LinkedIn comes to B2B (business to business) organisations. If you’re a business who primarily deals with other businesses as your customers, then LinkedIn is a great asset. However, if you’re a business who primarily deals with domestic work (e.g. trades), it might not be worth it. Most users on the platforms are other professionals looking to make connections. This limits the ability to market a service such as a trade, as you’re not reaching your targeted demographic. Customers are more likely to go onto Google or more traditional social media such as Facebook to search for these kinds of services.. When considering online presence for a business, it’s all about time spent and leads/work generated. This isn’t to say you may not have some luck and find the occasional user who also happens to be looking for someone from your industry. However, your time is more effectively spent invested in the other social media platforms. If you are a B2B organisation, or in more of a corporate/commercial industry, the good news is there is plenty of opportunity on LinkedIn. The ability to connect with people of high-level influence is great from a sales perspective, and a work perspective. If you’re an independent contractor, LinkedIn is a fantastic way to make those necessary industry connections to find work. Plenty of CEO’s and other decision-making people are on the site, and the ability to connect with them is just a click away. LinkedIn also has the benefit of easier connections than other social media platforms. Platforms such as Instagram and Facebook are more personal and private, and users are less likely to add you unless they personally know you. On LinkedIn, connecting with somebody you do not know personally is quite normal. Using the platform to connect with potential clients, and even potential staff, is one of its greatest assets. Paid ads and marketing LinkedIn also offers a campaign manager function similar to that of Facebook. With this tool, you can create ad campaigns and target them to specific audiences. This is a great tool since you can target towards specifics such as company size, job title, and skill sets. If you know that your customers are on LinkedIn, using paid ads may be very beneficial to your business. The added benefit of being able to target characteristics such as the size of company you would like as a client allows your organisation to cut down leads from the wrong kind of clients. This saves time, and money, and means you’re more likely to be

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