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Digimedia Worx
on-page SEO

On-page SEO: What is it and how to optimise it

Your search engine strategy can be divided into two categories: on-page and off-page SEO. Both are very important to the success of your SEO efforts, but they’re two very different things. In this blog, we give you an overview of what on-page SEO is, along with best practices to help fine-tune your SEO strategy. What is on-page SEO? On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Put simply, on-page SEO is about building a website that appeals to users and, therefore, search engines. There are many different factors that you can control to increase your on-page SEO, including: 1) Title Tags: One of the most important on-page SEO elements is the title tag. This is basically a keyword that you want to rank for in the search engine. Be strategic about what keyword you use, and try to keep it under 65 characters, as well as include it at the start of your title (if it makes sense!). 2) Meta Description The meta description is used to describe a page in a way that helps search engines understand what the page is about. More importantly, meta descriptions should be used as a way to convince the reader to click-through to your website. You should include your keyword in your meta description, but also write in a way that convinces someone to go to your website. 3) Page Speed The overall speed of your website is becoming an increasingly important factor in search engine rankings. The logic is that if your website loads extremely slow, users will not be as likely to use it. Search engines will prioritise websites that give their users fast information, and for that to happen, the loading speed needs to be fast. 4) Mobile-friendliness The mobile-friendliness of your website is another key element to consider in on-page optimization. Most people now use their mobiles to browse the web, so you need to make sure that your website is optimised for this. Your website needs to prioritize the mobile user experience through responsive design, simple and easy navigation and fast page speeds. 5) Internal linking Internal linking is exactly what it sounds like: linking the content of a webpage to another destination on your website. Internal links help Google find and index all of the pages on your site. Furthermore, it’s also a way to let users navigate through your website and let them find what they’re searching for. 6) URL structure When you’re creating a URL, try and include your keywords in it. An organized URL structure is important because it allows search engines to crawl from page to page on your website easily and makes navigation more efficient for visitors. However, don’t go changing all your website’s URLs just to add relevant keywords unless you plan on redirecting them. 6) Content And last but not least, content is king when it comes to on-page SEO. You can optimise all the above factors, but at the end of the day, if your page does not have good content, users will not want to stay. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. Remember that SEO works best if you’ve got good on-page SEO before you spend too much time and effort on building links or promoting your site on social media. If you need help with your SEO strategy, get in touch with our expert team today!

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website traffic from Instagram

How to drive more website traffic from Instagram

Instagram isn’t just for brand awareness. It can play a key part in driving more traffic to your website if you use the right strategy. Even if you don’t have over 10k followers, there are some easy-to-implement ways that you can generate those link clicks. And the best part is, they don’t always involve paid marketing! Here are some tricks of the trade to drive more website traffic from Instagram. Use a Link In Bio tool to create a mini landing page Your bio is one of the most powerful tools on Instagram. We’ve said it before (and we’ll say it again!), but it plays a key part in whether you’ll attract and retain new followers. And one not-so-hidden gem is the Link In Bio feature that you can add. Use this feature to as your one-stop-shop for sending followers to a blog post, web page, or YouTube video. With a link in bio tool , you can even customize your page so that it matches your brand aesthetic. Make link stickers your best friend Link stickers are one of the biggest features for Instagram’s stories, and the best part is that you don’t need 10k followers anymore to be able to use them! And while they’re not a revolutionary addition, they do help you accomplish some useful tasks. You can use link stickers to easily create links that lead to your homepage, blog, or social media profiles. And best of all, you can edit these links so that they display key information about yourself or your brand! For example, if you run a fashion label with an online shop, you could display the name of an item and its price on an Instagram link sticker. Set up your Instagram shop Turn your feed into a shopfront by setting up your Instagram shop. This is not only a smart way to drive traffic to your website; it also helps you showcase your products in a more detailed, visual way. Not only can people click on the shop feature for either in-app or website purchases, but you can also start tagging products in posts and stories to make them shoppable. Add Call-To-Actions on your reels We know that Instagram has made it their mission to compete with TikTok, and one of the ways they’re doing this is by pushing reels on the platform. When you make the switch to video content, and more importantly, start posting more reels, don’t forget to add clear CTAs in there. You can do this either in the audio, the in-video text and in the caption! Invest in Instagram ads And last but not least, try to dabble in Instagram ads. Yes, they might not be as affordable as you want them to be, but they can help you reach a wider audience and get more clicks to your website. Instagram ads are a guaranteed way to reach more users, and with the right strategy, they can be a huge advantage for your brand. Instagram is a powerhouse for website traffic. Use it to boost your brand’s visibility on the internet, and you’ll be able to convert some great numbers into visitors! If you need help marketing your business on the platform, get in touch with our social media experts today.

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brands on tiktok

Inspiring brands on TikTok to fuel your strategy

With over 1 billion monthly active users on TikTok, there’s ample opportunity for your business to connect with your target audience. But, how do you stand out from the crowd? Whilst many brands still shy away from the app, a lot of them have embraced it and reaped some massive rewards for doing so. Here are some of our favourite brands on TikTok to help inspire your own content strategy on the platform. 1) Ryan Air Budget European airline Ryan Air is absolutely killing it on the platform. The brand is a perfect example of how you can connect with your audience and build a community by using humour. Budget airlines are very appealing to the younger demographic as they are usually more price-sensitive when it comes to plane tickets. Their TikTok strategy does an amazing job at targeting that audience, using trending audio and applying it to their industry. They’ve made use of TikTok’s native features, namely the green screen effect, to build a mascot for the brand. The result is a hilarious series of videos that entice non-stop scrolling, whilst always managing to keep its core selling point (flights across Europe at rock-bottom prices) at the front and centre. 2) Scrub Daddy From making an appearance on Shark Tank US to going viral on TikTok, there’s no denying that this little smiling sponge is taking over the world by storm. With 1.6 million followers on the platform, ScrubDaddy hasn’t been shy about trying out as much as they can to see what works. The marketing team has been making the most of trending memes and has even sometimes been a little risque to test different types of creatives. In fact, this is most likely the most valuable lesson you can take away from their TikTok strategy: don’t be afraid to test. The power of TikTok is the fact that it’s relatable. People don’t go on there to look at pretty pictures or aesthetically pleasing things; they want to be entertained instead! 3) My Glow 2 During the pandemic, this exfoliating glove company went viral on TikTok, resulting in a 1000% sales boost. The two founders started documenting their journey of starting their own business, giving their audience a behind the scene look at their day-to-day. They embraced authenticity, and people absolutely loved it. And when you’re getting 1.5 million likes on your video, it’s clear that people want to see behind-the-scenes footage of the companies they follow. Don’t hesitate to show your audience the people behind your brand. By being real with your audience, you are building trust and increasing brand loyalty. 4) Nuggs The founder of Nuggs, 21 year old entrepreneur Ben Pasternak, is on a mission to bring sustainable food to his Gen-Z peers. As a company created by someone who is part of the target audience, it’s no secret that they know their customer like the back of their hands. And their TikTok strategy reflects that. They’ve embraced meme-like lo-fi videos as a way to express themselves and communicate with their customers. The face of the company, their social media manager, puts herself in the shoes of the customers, creating funny and lighthearted videos that keep their users entertained. Most importantly, it’s through the use of this humour that their customers are able to relate and trust them, ensuring Nuggs stays at the forefront of their minds. Many brands on TikTok have benefited from increased sales. It’s a platform that welcomes creative freedom, so don’t be afraid to experiment. There are no rules on how you create your content, so don’t get stuck in a

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increase your Instagram following

4 ways to increase your Instagram following in 2022

Growing your Instagram in 2022 can be tough, but knowing the current social media trends and landscape will give you clues on how to do it. Building your Instagram presence is something that takes time, but with a little help, you can see the results faster. In this guide, we go through a few ways that you can increase your Instagram following in 2022. 1. Write a compelling Instagram bio The first thing that you need to do is write a compelling bio for your Instagram account. Write a clear and catchy description about what your page’s purpose is, as well as how you can help your followers. Apart from the basics like adding your contact details and website link, you should also tell your brand’s story in an engaging way. In the few characters that you have, try and tell your brand’s story by engaging the user’s emotions. This will give people a reason to connect with your brand and follow you. 2. Make the most of reels If you’re not sharing Instagram Reels yet, you could be missing out on a huge opportunity to grow your follower count. Reels, Instagram’s short-form video feature, is still one of the most effective ways to reach new audiences on the app. The algorithm prioritizes accounts that use reels because they keep people on the app for longer, which is why you should be making the most of them. 3. Focus on sharable content When it comes to organically reaching new audiences, creating shareworthy content is a great place to start. For example, lifestyle content is always a good way to engage your audience because it is relatable to them. Sharing a meme that relates to your industry is also a great way to increase your engagement because people tend to share those with their friends. Overall, inspirational quotes, informative carousel posts, and on-trend memes are all tried-and-tested formats, so make the most of them! 4. Partner with influencers and brands 2022 is the year of collaborations! Partnering with like-minded influencers and brands is a major win-win. You’ll be able to benefit from brand association and tap into a new pool of potential followers. Find brands that offer products your audience loves and is looking for. The more relevant the brand, the better it will be for your business. Instagram has also made it easier to collaborate by introducing the ‘Collab’ feature, which enables users to co-author feed posts and reels. Getting more Instagram followers can be a daunting task, but if you know the tips and tricks, it is still possible to grow your account on the platform. If you’re looking for ways to boost your presence on the platform, get in touch with our social media experts today.  

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marketing terms

Marketing terms that every small business owner should know

In digital marketing, we live and breathe acronyms. Today’s marketing language is so full of marketing acronyms it can be hard to understand what’s going on if you’re not in the know. Terms like BR, CPA and CPC can confuse even the most seasoned marketing professionals. In this article, we explain a few marketing terms that you should familiarize yourself with if you are involved in digital marketing or operating a small business. KPI – Key Performance Indicators KPI usually refers to a numeric unit or qualitative measurement that are used to measure the success, or lack thereof, of an online marketing campaign. What you measure depends on the goal of your campaign but as a general rule, you’ll want to track the number of visits, engagement and conversions that you’re receiving from your campaigns. CPA – Cost per action CPA is defined as the cost per action for any given advertisement campaign. This can be an impression, a click, a form submission or a sale. ROI – Return on Investment It’s a simple concept really. If you’re spending money on an advertising campaign, where does your money go? Return on investment is the amount of money you make in return for your investment in the marketing campaign. This can be measured by using the cost per action CPA that we talked about earlier. Using this metric will allow you to easily compare one campaign with another and see which one is providing more value for your investment. CPM – Cost per thousand impressions CPM is a popular metric that refers to the cost of 1,000 ad impressions, or times a particular ad was viewed by 1,000 people. This is another popular metric used by digital advertisers and the majority of online advertising campaigns are measured using this metric. CPC – Cost per click CPC is frequently used when thinking of online campaigns in traditional media like banner ads on websites and search results. It refers to the cost of every time a user “clicks” on the advertisement. This metric is easily tracked with Google analytics and you can use it as a comparison between different channels. For example, if you’re running Google Ads and Facebook Ads, you can see which one is showing higher conversion rates and which one is more expensive. SEM – Search Engine Marketing SEM is a form of online marketing that uses keywords and pay per click advertising to drive traffic to your website. ROAS – Return On Advertising Spend ROAS is a metric used as an indicator of how effective an individual advertisement campaign was in generating revenue or conversions for your business. CTR – Click Through Rate CTR is an important metric in digital marketing that refers to the number of people that click on your ad divided by how many see it or saw it. BR – Bounce Rate Bounce Rate refers to the percentage of people that come to your site and leave right away. A website’s bounce rate is calculated by dividing the number of single-page sessions by the number of total sessions on the site. For example, if 100 users land on your website (total sessions) and 15 of them exit without triggering another request (single-page sessions), your website’s bounce rate is 15%. PR – Public Relations PR or public relations is the art of managing your reputation and promoting your business. PR can be used to build positive momentum around your brand and/or products in the market. And there you have it! Whilst we definitely didn’t cover all of the acronyms in digital marketing, we have highlighted some

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Email list

How to build your email list in 2022

Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth for your business. Did you know that it costs five times more to attract a new customer than to keep an existing one? That’s why focusing on building your email list should be a priority. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy. It helps you build a long-term relationship with your customers, providing them with regular updates to eventually turn subscribers into paying customers. But if you’re starting from zero, building an impressive email list can feel like an impossible feat. In this blog, we’ll cover some high-quality strategies to build an email list from scratch. 1. Create a pop-up form The pop-up form is a simple, but effective way to get your website visitors to sign up for your email list. To capture quality leads, you should go further than just creating the generic pop-up that every website owner has designed. Instead, focus on timed pop-up ads, or onsite retargeting. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page. By targeting your website visitors based on their behaviour, you can tailor their user experience which increases their chances of signing up to your email list. 2. Run an action-driven giveaway Let’s face it, people love free stuff! By offering a giveaway or a promotion, you’ll be able to build your email list while driving traffic to your website. A free giveaway doesn’t only have to be a product though; you can get creative with it. For example, this can be a unique guide with some top tips from your industry, or a chance to win a voucher for your customer’s next visit. Let your creative juices flow, just make sure it’s something valuable enough for your customers to want to sign up. 3. Create landing pages Landing pages have always been considered one of the most effective marketing strategies. In fact, they are used by companies worth $20 billion and above, including Uber and Salesforce. Landing pages are essentially a small portion of your website dedicated to a specific campaign. Their purpose is to capture leads from potential customers without distracting them from the main goal of visiting your website. By pulling them in with a strong headline, and describing the benefits to users, you can encourage visitors to sign up for your email list. 4. Run a lead-generation ad campaign Advertising has the ability to drive traffic to your website and convert people into email subscribers. Facebook ads aren’t just used for selling stuff, but also to generate leads by collecting emails through ads that link to your landing pages with opt-in forms. In just a few steps, you can create an ad that drives people to your site so they can quickly and easily sign up for your email list. 5. Use your socials to push the word out If you’re using social media to grow your business, then why not use it to build your email list at the same time? Social media is the best channel to reach new customers and build a relationship with them in order to convert them into active subscribers. The best way to do this is by using your social media channels to share valuable content. Then, encourage followers to sign up for your email list by displaying a clear call-to-action, such as ‘Join my email list’ or ‘Get updates from

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TikTok tips

TikTok tips to leverage your business on the platform

TikTok has taken the world by storm. What used to be considered a platform for Gen Z to showcase their dancing skills has now become the most popular social media site. According to Cloudflare, an American technology-security company, TikTok was the most visited internet site in the world in 2021, surpassing the previous year’s leader, Google. If you’re wondering whether your brand should get in on TikTok marketing, then the answer is most likely yes. In this guide, we walk you through some of our best TikTok tips to grow your business on the platform. How to Build Your Brand with TikTok 1. Prioritise User-Generated Content UGC is content that’s created by actual users or customers. The reason users love it on Tik Tok is because it feels more authentic. Prioritizing it is a useful strategy to quickly build audience loyalty. That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring everyday people. UGC already performs quite well on Instagram, but it’s definitely a fan favourite on Tik Tok, which is why your content strategy should be heavily geared towards it. 2. Create high-quality videos specifically for TikTok The best thing about creating TikTok videos is that you don’t need any fancy equipment. In fact, your phone should do the trick. What you do need is decent lighting, a good microphone if possible, and some quick edits to keep the content moving. When creating your TikToks, shoot in a vertical format with a 9:16 ratio. Your videos can be 5 seconds to 3 minutes long, but aim for 12-15 seconds to keep your viewers engaged. Something to keep in mind too is to be sure to use TikTok’s built-in features like effects and text treatments. According to TikTok: “These native features help keep your content feeling native to the platform which can also help get it on more “For You pages!”. 3. Partner with influencers to build your fanbase Similar to Instagram, TikTok has a powerful influencer platform that you can use to promote your brand. If you’re thinking of getting involved with TikTok marketing, a good strategy is to reach out to influencers in your industry to build your brand awareness. Don’t be afraid to rely on the expertise of others to help make the most of your content strategy. Not only will this make creating content easier for you, but you’ll also be able to tap into their audience and introduce your business to new people. 4. Post regularly Your business page should be receiving regular updates from you. Just like any other social media site, your content is only good if it’s fresh. The key is to post often enough that people see your brand but not too much that they get tired of seeing the same thing over and over again. 5. Create Content that stands out Unlike Instagram, TikTok does not focus on content that’s pleasing to the eye. No matter how good your videos are, they’re useless if they don’t have a purpose. That’s why you need to make sure that every video you create is interesting and engaging. Here are a few guidelines on how to create high-quality content: Be real – Put yourself in the shoes of your audience and make sure that everything you post has been put through trial and error by the people who will eventually see it (you). Be Entertaining – Make sure that your content is entertaining and not just informative. You want people to like, share and talk about your content. Jump onto trends – Keep an eye out of

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SEO on Instagram

SEO on Instagram: How To Use It

Did you know that you can use SEO to optimise your Instagram account? While it works a little differently than SEO for search engines, you’ll need the same skills to implement it. From hashtags to alt text, here’s how you can use SEO on Instagram so that you can get your business in front of more eyes. Why do you need to optimise your profile for Instagram? With over one billion active users, SEO plays a significant role in both reach and discovery on the platform. Optimising your Instagram profile for SEO can help create more opportunities for your business. Whilst there’s no exact formula to get your account at the top of search rankings on the platform, there are some things you can do to give yourself the best chance. When the platform ranks an account in the search feature, here’s what it takes into consideration: Search text: This is what people type in in the ‘explore’ tab. Based on the search terms, Instagram looks for relevant usernames, bios, captions, hashtags, and locations. As a business, you should have a good understanding of what search terms people use to look for content like yours. Platforms like google analytics will give you a good insight as to what keywords you should target. User Activity: This includes hashtags and accounts a user is interacting with. Even if two people type in the same keyword, the search feature will bring different results depending on what accounts and hashtags they’ve interacted with in the past. That’s why it’s so important to do your research and understand what your customers are engaging with as well. Tactics to increase your reach with SEO on Instagram 1. Optimise your Instagram bio From a business standpoint, the most important part of your profile is your bio and username. These are the first things people will see when they log into your account. They’re also likely to be the first things they type into their search bar if they want to find your content on Instagram. To really make an impact, include the most improtant keyword you want people to find you with, and also look at adding your location if you’re a local business. 2. Use the right hashtags It’s important to have a clear and well-crafted hashtag strategy. Using relevant, targeted hashtags on posts and stories is still one of the best ways to get discovered by new audiences on Instagram. Keep in mind however that Instagram will use a range of different factors when ranking your post in hashtag search results, one of the main ones being engagement. So, the more engagement you get, the more likely your post is to show up in relevant hashtag searches. That’s why you should always keep your content strategy at the forefront. 3. Add Descriptive Alt Text to Your Instagram Posts Instagram alt text is a feature that allows you to write custom alternative text for a richer description of your photos. It was originally added to increase accessability on the app, but you can use it for SEO purposes as well. This is because it helps search engines understand the content of the image and include it in relevant image search results. As you can see, with only a few minor tweaks and improvements, you can easily take advantage of Instagram searches and suggested posts!  

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social content

Tips for optimizing your social content

The tricky part of creating social media content is understanding that what might resonate with you, may not actually appeal to your audience. There’s an art to creating a successful social media campaign, whether it’s on Instagram, Tik Tok or even Twitter. You have to think about buyer personas, content pillars, tone of voice and creatives. In this blog, we’ll take a look at some simple yet effective ways you can optimize your social content for the right platform. 1. Evoke emotion It’s important to understand your audience and why they’re engaging with you. What are their pain points? What motivates them to take action? Once you’ve established this data, it’s time to create content that appeals to those emotions. When you build content that evokes emotion, you’re humanizing your brand, and in 2022, this is absolutely key. Don’t be afraid to share the occasional meme, or show your vulnerable side on social media. People want be able to relate to your brand before they purchase from you. 2. Rely on User-Generated Content People are much more likely to share content that’s actually useful to them. You can think of these user-generated content areas as mini-social media communities. For example, if you offer a service like dog grooming, you can post your clients’ photos and videos on your Facebook page and ask people to share their own. By asking your audience to share content, you’re engaging with other fans and getting noticed by potential clients who follow what people are sharing about you. Using UGC also minimises the time you spend on creating the content yourself, which is a win-win! 3. Focus on short videos People are now finding entertainment on their phones rather than television. Because of this, videos are becoming more and more important to help connect with your audience. One study found that for every one hour of TV watched daily, about 15 minutes was spent watching online videos. A short video not only has a greater chance of being consumed during a social media scan, but it takes less time and does not require a professional to create and publish. There are many great tools out there that allow you to create simple, beautiful videos, such as Instagram and Tik Tok. 4. Focus on interactive content Interactive content is a great way to keep your audience engaged, and encourage them to take action. For example, make the most of Instagram stickers and create polls, or ask people questions. This is a great way to build a sense of community on social media and generate conversations around your brand. When you’re creating interactive content, remember to also reply to the comments. To create successful campaigns, you have to think about your audience, what they want to see and how you can use social media as a way to connect with them personally  

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LinkedIn Creator Mode

LinkedIn Creator Mode: What You Need to Know

Sharing valuable and unique content is the key to converting people on social media, no matter what platform you use. In recent years, LinkedIn has evolved from a network with a focus on job seeking to a worldwide forum of industry news and advice, with the onus on other professionals. The introduction of LinkedIn creator mode is a testament to the platform’s constant evolution. So, how does it work, and is it right for you and your business? What is Creator Mode? Creator Mode was introduced to encourage users to post more content. Its goal is to provide people with more ways to increase following and drive engagement. If you want to promote your business through your personal brand, then we highly recommend giving it a go. How does it work? The LinkedIn Creator mode is simply a feature that you can turn on on your personal profile, giving you access to more features. Here are the main features you’ll get access to: 1. A follow button The idea behind the LinkedIn Creator Mode is to build a following, which is why they’ve introduced the ‘follow’ button instead of the ‘connect’ button. Previously, whether you had two thousand connections or five hundred connections, your profile would always display 500+ connections. This equalized everyone who had gained five hundred or more. With creator mode, thought-leaders in their industry are able to display their large following, further emphasizing their authority. Like all things, this new feature does come with its advantages and disadvantages. If you’re just starting out, for example, it might be best to leave the display option as ‘connections’ rather than ‘followers’. 2. Content hashtags The second idea of LinkedIn Creator mode is to encourage people to post more content. To help facilitate this, they’ve introduced the option to add hashtags that you choose. These are known as ‘pinned hashtags’. You can add up to five pinned hashtags on your profile, and two display pinned hashtags, which appear under your name in the thumbnail section of your profile. These hashtags allow your profile visitors to know exactly what type of content they should be expecting from you. Additionally, they allow you to be discovered more easily by new people. 3. LinkedIn newsletter LinkedIn newsletters were recently introduced, and are a great way to stay in touch with your following. When you publish your first newsletter, every member of your following gets an invitation to subscribe. You’re then able to regularly post long-form content about a subject you’re passionate about, creating value for your followers. This newsletter can then be shared by your followers, getting your content in front of new eyes. Creator mode is a great way to increase your following and your engagement with your profile visitors. If you want to become your brand’s spokesperson, we highly recommend giving it a go, especially if you’re in the B2B sector. Focus on developing a strong content strategy and staying consistent, and you’ll soon benefit from the new feature!  

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