With over 1 billion monthly active users on TikTok, there’s ample opportunity for your business to connect with your target audience. But, how do you stand out from the crowd? Whilst many brands still shy away from the app, a lot of them have embraced it and reaped some massive rewards for doing so. Here are some of our favourite brands on TikTok to help inspire your own content strategy on the platform.
1) Ryan Air
Budget European airline Ryan Air is absolutely killing it on the platform. The brand is a perfect example of how you can connect with your audience and build a community by using humour. Budget airlines are very appealing to the younger demographic as they are usually more price-sensitive when it comes to plane tickets. Their TikTok strategy does an amazing job at targeting that audience, using trending audio and applying it to their industry. They’ve made use of TikTok’s native features, namely the green screen effect, to build a mascot for the brand. The result is a hilarious series of videos that entice non-stop scrolling, whilst always managing to keep its core selling point (flights across Europe at rock-bottom prices) at the front and centre.
2) Scrub Daddy
From making an appearance on Shark Tank US to going viral on TikTok, there’s no denying that this little smiling sponge is taking over the world by storm. With 1.6 million followers on the platform, ScrubDaddy hasn’t been shy about trying out as much as they can to see what works. The marketing team has been making the most of trending memes and has even sometimes been a little risque to test different types of creatives. In fact, this is most likely the most valuable lesson you can take away from their TikTok strategy: don’t be afraid to test. The power of TikTok is the fact that it’s relatable. People don’t go on there to look at pretty pictures or aesthetically pleasing things; they want to be entertained instead!
3) My Glow 2
During the pandemic, this exfoliating glove company went viral on TikTok, resulting in a 1000% sales boost. The two founders started documenting their journey of starting their own business, giving their audience a behind the scene look at their day-to-day. They embraced authenticity, and people absolutely loved it. And when you’re getting 1.5 million likes on your video, it’s clear that people want to see behind-the-scenes footage of the companies they follow. Don’t hesitate to show your audience the people behind your brand. By being real with your audience, you are building trust and increasing brand loyalty.
4) Nuggs
The founder of Nuggs, 21 year old entrepreneur Ben Pasternak, is on a mission to bring sustainable food to his Gen-Z peers. As a company created by someone who is part of the target audience, it’s no secret that they know their customer like the back of their hands. And their TikTok strategy reflects that. They’ve embraced meme-like lo-fi videos as a way to express themselves and communicate with their customers. The face of the company, their social media manager, puts herself in the shoes of the customers, creating funny and lighthearted videos that keep their users entertained. Most importantly, it’s through the use of this humour that their customers are able to relate and trust them, ensuring Nuggs stays at the forefront of their minds.
Many brands on TikTok have benefited from increased sales. It’s a platform that welcomes creative freedom, so don’t be afraid to experiment. There are no rules on how you create your content, so don’t get stuck in a rut. Be open to learning and being inspired by others – there is no limit to what you can create.
