Instagram isn’t just for brand awareness. It can play a key part in driving more traffic to your website if you use the right strategy. Even if you don’t have over 10k followers, there are some easy-to-implement ways that you can generate those link clicks. And the best part is, they don’t always involve paid marketing! Here are some tricks of the trade to drive more website traffic from Instagram.
Use a Link In Bio tool to create a mini landing page
Your bio is one of the most powerful tools on Instagram. We’ve said it before (and we’ll say it again!), but it plays a key part in whether you’ll attract and retain new followers. And one not-so-hidden gem is the Link In Bio feature that you can add. Use this feature to as your one-stop-shop for sending followers to a blog post, web page, or YouTube video. With a link in bio tool , you can even customize your page so that it matches your brand aesthetic.
Make link stickers your best friend
Link stickers are one of the biggest features for Instagram’s stories, and the best part is that you don’t need 10k followers anymore to be able to use them! And while they’re not a revolutionary addition, they do help you accomplish some useful tasks. You can use link stickers to easily create links that lead to your homepage, blog, or social media profiles. And best of all, you can edit these links so that they display key information about yourself or your brand! For example, if you run a fashion label with an online shop, you could display the name of an item and its price on an Instagram link sticker.
Set up your Instagram shop
Turn your feed into a shopfront by setting up your Instagram shop. This is not only a smart way to drive traffic to your website; it also helps you showcase your products in a more detailed, visual way. Not only can people click on the shop feature for either in-app or website purchases, but you can also start tagging products in posts and stories to make them shoppable.
Add Call-To-Actions on your reels
We know that Instagram has made it their mission to compete with TikTok, and one of the ways they’re doing this is by pushing reels on the platform. When you make the switch to video content, and more importantly, start posting more reels, don’t forget to add clear CTAs in there. You can do this either in the audio, the in-video text and in the caption!
Invest in Instagram ads
And last but not least, try to dabble in Instagram ads. Yes, they might not be as affordable as you want them to be, but they can help you reach a wider audience and get more clicks to your website. Instagram ads are a guaranteed way to reach more users, and with the right strategy, they can be a huge advantage for your brand.
Instagram is a powerhouse for website traffic. Use it to boost your brand’s visibility on the internet, and you’ll be able to convert some great numbers into visitors! If you need help marketing your business on the platform, get in touch with our social media experts today.
