Growing your Instagram in 2022 can be tough, but knowing the current social media trends and landscape will give you clues on how to do it. Building your Instagram presence is something that takes time, but with a little help, you can see the results faster. In this guide, we go through a few ways that you can increase your Instagram following in 2022.
1. Write a compelling Instagram bio
The first thing that you need to do is write a compelling bio for your Instagram account. Write a clear and catchy description about what your page’s purpose is, as well as how you can help your followers. Apart from the basics like adding your contact details and website link, you should also tell your brand’s story in an engaging way. In the few characters that you have, try and tell your brand’s story by engaging the user’s emotions. This will give people a reason to connect with your brand and follow you.
2. Make the most of reels
If you’re not sharing Instagram Reels yet, you could be missing out on a huge opportunity to grow your follower count. Reels, Instagram’s short-form video feature, is still one of the most effective ways to reach new audiences on the app. The algorithm prioritizes accounts that use reels because they keep people on the app for longer, which is why you should be making the most of them.
3. Focus on sharable content
When it comes to organically reaching new audiences, creating shareworthy content is a great place to start. For example, lifestyle content is always a good way to engage your audience because it is relatable to them. Sharing a meme that relates to your industry is also a great way to increase your engagement because people tend to share those with their friends. Overall, inspirational quotes, informative carousel posts, and on-trend memes are all tried-and-tested formats, so make the most of them!
4. Partner with influencers and brands
2022 is the year of collaborations! Partnering with like-minded influencers and brands is a major win-win. You’ll be able to benefit from brand association and tap into a new pool of potential followers. Find brands that offer products your audience loves and is looking for. The more relevant the brand, the better it will be for your business. Instagram has also made it easier to collaborate by introducing the ‘Collab’ feature, which enables users to co-author feed posts and reels.
Getting more Instagram followers can be a daunting task, but if you know the tips and tricks, it is still possible to grow your account on the platform. If you’re looking for ways to boost your presence on the platform, get in touch with our social media experts today.