From 65 million users in 2017, to over a billion in 2022, TikTok is a force to be reckoned with. While a knack for dancing, good tunes and creative filters can give you an advantage on the platform, there are other things you necessary to grow on the platform. You need Tik Tok marketing know-how, and we can help you with it.
Keeping up with all things social media can get overwhelming, especially when things are constantly changing. That’s why we’ve put together this ultimate TikTok strategy guide so that you can nail your videos and skyrocket your brand online. So without further ado, let’s get straight into it!
1) Stay ahead of trends
Navigating trends on the platform for the best TikTok strategy is not an easy task. There are so many to keep up with, and the content produced changes on a daily basis. To stay one step ahead of the competition, you need to be keeping your ear close to the ground. Capitalising on trends often means you need to be one of the first to hop on the bandwagon, and to do this is not a walk in the park. While spending time on the platform and studying it is the best way to identify trends, there are tools that will give you a more in-depth look at the ones that are picking up steam. A good example is Exploding Topics. This platform’s mission is to identify trends before they take off, giving you a higher chance of going viral.
2) Be consistent with your creative content
Consistency is key when it comes to TikTok. If you produce high-quality and consistent content, you will have a higher chance of being seen by your target audience. While it’s important to stay true to your business’s purpose on the paltform, don’t be afraid to step out of your comfort zone if you want to take things up a notch!
3) Work with micro-influencers on TikTok
Every social media platform is baking micro-influencer marketing into its strategies, and TikTok is no exception. It’s no surprise that micro-influencers are just as popular on the platform as on other social media sites. A micro-influencer’s personal touch is perfect to create social proof with your audience.
4) Create a community
Community is becoming a bit of a buzzword in marketing, but that doesn’t mean that it’s any less critical. If you want super fans for your brand, then nurturing an engaged audience is the key to success. If you’re familiar with growing an engaged audience on Instagram, then doing the same on Tiktok should come easy to you. Connect in the comments and pay attention to what people are saying. While it’s possible, we advise responding to every message and comment. This interaction will encourage repeat visits from users and establish a bond between your brand and customers that will enable them to recommend it to their close circle.
5) Have fun with it but know who your customer is
The number one reason why TikTok users are on the app is that it’s fun! So don’t be afraid to get creative when you make videos. However, this doesn’t mean that you have to have a personality that’s only focused on having fun. Have a brand mission and persona, just like you would on Instagram or Facebook. It’s important that you know how your audience identifies with your brand, so you can cater to them accordingly.
TikTok marketing isn’t just fun, it’s also incredibly effective. Ensure you’re being consistent, target the right audience and get creative while you’re at it (and never ever forget your brand’s mission). If you do this, then you’ll have a successful TikTok strategy in no time!