You thought you took all the right steps with your digital marketing to bring your business on the path to success, yet they’re not bringing you any results…You’ve signed up to every social channel, you’re trying to stay on top of trends, and you’ve upgraded your website, but nothing seems to work. Does this sound familiar?
If you’re struggling with digital marketing and starting to despair, we’re here to tell you that instead of giving up, you should get to the root of the problem. But we understand that doing so can be easier said than done. That’s why we’ve compiled the main 5 reasons why your digital marketing efforts might be failing your business.
1) You haven’t defined your goals
Before you go into digital marketing, you must define your goals, otherwise, your efforts will be scattered and won’t bring the results you hope for. If you’re trying to grow your business, understand how much you’ll need to invest and how many customers will be needed in order to achieve your goals. If it doesn’t seem doable at the moment, start with a smaller goal and build on it. Research shows that half of all marketers don’t have clear objectives and just try different tactics until they see something that works. This is not the approach that you should be taking. Instead, we suggest clearly defining the big goals that you want to achieve, and then further breaking them down into actionable items with clearly defined KPIs.
2) You haven’t clearly defined your audience
One of the most common mistakes made by businesses is not knowing their audience. Before you start doing any digital marketing, you need to define who your customer is and what exactly your target market is. When you do this, it’s important to dig really deep. Go beyond demographics, and really think about your ideal customer’s behaviour. Create a buyer persona and act as though this person is a real human being. Then, think about how to reach these people – do they spend their time on Tik Tok? Or do they prefer socialising on LinkedIn? Do they do a lot of research before buying something? If so, your best option could be to start a blog for SEO purposes. If you’re unsure how to do this, it’s best to ask an expert for help.
3) You are not analysing your data properly
We live in the digital age, which means that businesses have a lot of data at their fingertips. When you’re doing digital marketing, you should be gathering as much data as possible from all channels. Once you have this information, it’s your job to analyse it and use it to make changes in order to improve your results. This is one of the most important things that marketers need to understand – but many don’t know how or when to do this analysis, or what metrics are important for them.
4) You are being impatient
Forget what you’ve been told, there are no quick fixes when it comes to digital marketing. You have to be prepared to tackle it with a long-term vision in mind. Yes, putting money into ads will fast-track the process, but it still requires time and effort. Even if you don’t see the results immediately, press on. If you have the right strategy and yiu know your customer, there will come a day when everything will start to align and you will be able to reap the rewards. Invest the time and effort that’s required and don’t try to short-cut your way to stardom.
5) You have a shortage of skills or experience as a small business owner
If you’re a small business owner, you might not have the time required to upskill in digital marketing. You often have so many different hats to wear, and adding another one to the list is sometimes just too much. That’s why outsourcing your digital marketing to experts is a good idea. You might not have the skills yourself, but you can rely on specialists when it comes to growing your business online. Specialists know all the tricks of the trade and will work hard to bring you results.
