The tricky part of creating social media content is understanding that what might resonate with you, may not actually appeal to your audience. There’s an art to creating a successful social media campaign, whether it’s on Instagram, Tik Tok or even Twitter. You have to think about buyer personas, content pillars, tone of voice and creatives.
In this blog, we’ll take a look at some simple yet effective ways you can optimize your social content for the right platform.
1. Evoke emotion
It’s important to understand your audience and why they’re engaging with you. What are their pain points? What motivates them to take action? Once you’ve established this data, it’s time to create content that appeals to those emotions. When you build content that evokes emotion, you’re humanizing your brand, and in 2022, this is absolutely key. Don’t be afraid to share the occasional meme, or show your vulnerable side on social media. People want be able to relate to your brand before they purchase from you.
2. Rely on User-Generated Content
People are much more likely to share content that’s actually useful to them. You can think of these user-generated content areas as mini-social media communities. For example, if you offer a service like dog grooming, you can post your clients’ photos and videos on your Facebook page and ask people to share their own. By asking your audience to share content, you’re engaging with other fans and getting noticed by potential clients who follow what people are sharing about you. Using UGC also minimises the time you spend on creating the content yourself, which is a win-win!
3. Focus on short videos
People are now finding entertainment on their phones rather than television. Because of this, videos are becoming more and more important to help connect with your audience. One study found that for every one hour of TV watched daily, about 15 minutes was spent watching online videos. A short video not only has a greater chance of being consumed during a social media scan, but it takes less time and does not require a professional to create and publish. There are many great tools out there that allow you to create simple, beautiful videos, such as Instagram and Tik Tok.
4. Focus on interactive content
Interactive content is a great way to keep your audience engaged, and encourage them to take action. For example, make the most of Instagram stickers and create polls, or ask people questions. This is a great way to build a sense of community on social media and generate conversations around your brand. When you’re creating interactive content, remember to also reply to the comments.
To create successful campaigns, you have to think about your audience, what they want to see and how you can use social media as a way to connect with them personally
