Social media enables businesses to reach millions of potential customers all over the world. According to Statista, 2019 global revenue forecast for social media platforms is estimated to be $39 billion. One of the best ways you can use social media to promote your brand or business is via video content.
Videos are mobile friendly, easy to watch, and generally bring more engagement compared to other options.
Quality video content basics
Keep your content short
Video content should be short and snappy if you are using it for promotional purposes. This keeps your followers and customers engaged. Algorithms change all the time in terms of most suitable duration of videos to appear in social media news feeds. The best thing you can do is monitoring your results and see which your followers engage more.
Not everyone listens with sound so it is important to subtitle your videos so that you content can still be viewed by all in all situations! There are heaps of tools on the market, including social media itself, which automatically add subtitles to your videos. Obviously you need to check they are being translated actually but the extra effort is worth the pay off.
Consider your platform
The main social media platforms for promoting your business are Facebook and Instagram and they both differ a little in the type of video content that works best. Instagram stories are especially popular to share candid moments, with the added benefit of these being able to be added to a highlight reel so you can keep them around long term and categorise the content too. Facebook is generally used to upload specific videos so your content is more likely to be planned and structured than candid.
The great news is that with videos and social media, these days you don’t have to be a pro to create quality video content!
Like everything social media, this is just scratching the surface of how it can be used to market your product or service!
To discuss your social strategy, a specialist such as Digimedia Worx can work with you to create a digital marketing strategy.