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Is your website up to scratch according to Google?

Is your website up to scratch according to Google?

Ranking well in Google is the pinnacle of online business success.

But how do you really know if your ranking well and if you could improve, what do you need to know and what can you do to get your website up to scratch to increase its SEO rankings?

Tips to get your website appearing at the top of Google searches:

  1. Know where you sit in current search rankings. In order to improve you need to know what your current search ranking is. There are several tools that can help such as SERPS.com but these can cost to use. The results will show where your site ranks in certain engines for your key word, what other pages come up, your monthly searches and your average cost per click for keywords for Google Ads.
  2. Site speed. Your site speed is a major Google ranking factor. If your site speed is slow you are going to significantly struggle to gain a high search position. Even if all of your other elements are up to scratch, if your site speed is slow the algorithm will punish you and you still won’t rank, regardless of how big or small your company is. You can run your own site speed tests and there are various tools to do this online, which will give you more information on what your site speed should be.
  3. Domain age.  The older and more organic traffic your domain has had, the higher it will rank in Google. This means that you need to be patient, as your domain ages the higher up it will go so don’t make any hasty domain rebrand changing decisions as this could really hurt your SEO.
  4. Make sure you’re mobile friendly. With almost half of all searches being performed on a mobile device it is imperative that your website is mobile friendly or it won’t appear in the top of those searches.

Whilst all of this is important, it is just the tip of the iceberg when it comes to your Google ranking and can be extremely overwhelming if you are not an SEO expert.

Fortunately, Digimedia Worx are experts and can help increase your Google ranking.

Contact us today to discuss getting your website to the top!


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