What is Video Marketing?
Video Marketing is a method used by businesses all around the globe to promote products and services while informing customers using video content. Video Marketing comes in many forms, and there’s no real limit to what you can do creatively, whether you want to film a catchy ad, a flashy short animation, or a demonstration! The great thing is that there are many video marketing tools out there to help you with it.
There’s a lot you can be doing to reach your audience in the way that you want to, you just have to be creative with your marketing. You would have seen a number of these on sites like YouTube and Twitter.
What Are the Benefits of Using It?
There are many benefits to gain from using Video Marketing with your business, one of them being creative freedom.
Limiting yourself to just words or pictures means it can be difficult to properly communicate in the way that you want to. It’s much easier to tell a compelling story, or enthusiastically talk about something when you’re doing it with your voice, and possibly a demonstration to go with it!
Not only does a video provide you with creative freedom, but it looks much better to customers, as they have some proof of investment coming from you.
As a customer approaching a business that’s new to them, it can sometimes be hard to determine what’s legitimate or not, therefore making it hard to trust.
If they’re presented with a video of you or someone from your business demonstrating, promoting, or vouching for your product or service, it makes you seem much more trustworthy.
Videos have also shown to have a great return on investment, meaning that whatever you invest in Video Marketing, you’re sure to make it back and have significant profit from it – providing you do it effectively!
It’s easier to sell something if you’re able to display how it can benefit the customer, and sometimes that’s all people need to make the purchase.
When you make a video to promote your business, you’re more likely going to have more people hearing about what you have to say, over if you were to post everything as flat information.
People are more inclined to stick around for a video, especially if you make it more engaging for them to listen to.
Sites like YouTube have ads play automatically before the chosen video, and it can’t be skipped for 5 or so seconds – meaning you have that much time to get the viewer to stay and watch!
What Kind of Video Marketing Tools are Out there?
When it comes to making a video for your business, you have a lot of choices with what tool you use, and it all depends on what you’re looking to make. Each tool provides and varies different functions and capabilities – so plan what you want to make before you pick out your tool!
You have tools out there to plan and edit what you want to make, useful for cutting, adding effects, changing audio, there are tools you can use to make videos from scratch, and there are the tools you’ll need to get them online and share them!
Top 7 Video Creation Marketing Tools for 2021
Biteable is a service you can use to help create and refine your videos, with many different options for animations, effects, and images. You can use this service to make a video from scratch, while also making use of the free tools they provide.
Biteable can be used for free, however, if you’re making this for your business you’ll want to make sure you’re using the paid version.
The free package will include a Biteable watermark, while you can use your own if you pay for a subscription! Biteable also provides instant access to embed links, share links, and a download link – making it very convenient to ship any video that you make.
Promo is a video-making application that was made specifically with Video Marketing in mind, meaning that it’s going to focus on everything that’s important to you. You have access to a wide variety of templates, licensed music, and free images to use in your video.
Using this is a great way to make a video for your company without needing a huge amount of your own resources.
Magisto claims that you’ll be able to make quick and easy videos with them in a matter of minutes, which is great if you’re looking to make frequent advertisements and promotion videos.
Sometimes when posting your ads on social media, it’s great to keep things fresh – so making quick and easy videos is just what you need.
Just like Promo and Biteable, you’ll have access to millions of high-quality videos and images to help you make your videos. A great choice for anyone looking to make a video, beginner or adept.
Vyond, similar to other platforms, offers an intuitive video-making service and claims a “best-in-class” video maker. You’ll have access to Vyond’s built-in animation, making it much easier and convenient to make the flashy advertisement that you need.
Not only can you make videos with Vyond, but you can also edit videos, images, and GIFs that you might have previously made, meaning you can spice up resources that you already have access to!
Vyond also allows for teamwork to be used on their software, making it much easier to collaborate on each video.
Animoto was designed to be a video-making software for anyone who’s looking to make something that looks impressive, despite their experience.
For business and personal use, you’ll be able to make videos that “impress your audience” with its simple and intuitive interface and capabilities. It can be as simple as dragging and dropping, and you can try it for free.
If you’re looking to make impressive videos without having to put in a lot of time, Vidgeos promises that you’ll be able to do just that.
Vidgeos offer you the ability to edit your videos in real-time, meaning that viewers will see the changes you make as you make them; it’s much easier to make videos personal to each individual this way. You’ll also be able to make sure of the auto-translate feature, meaning that your marketing can reach a much wider audience.
7. Hippo Video
Hippo Video offers more than just a video creation software. On top of their tools to help you make an engaging video to help promote your products, they also offer tools for you to test your hardware before starting, calculate your ROI, and a way for you to easily send your videos around without having to mess around with them too much.
This service was tailored for video marketing, meaning that you’re only going to find conveniences when using their range of tools for your own video marketing.