What is Video Marketing?
Video Marketing is a method used by businesses all around the globe to promote products and services while informing customers using video content. Video Marketing comes in many forms, and there’s no real limit to what you can do creatively, whether you want to film a catchy ad, a flashy short animation, or a demonstration! The great thing is that there are many video marketing tools out there to help you with it.
There’s a lot you can be doing to reach your audience in the way that you want to, you just have to be creative with your marketing. You would have seen a number of these on sites like YouTube and Twitter.
What Are the Benefits of Using It?
There are many benefits to gain from using Video Marketing with your business, one of them being creative freedom.
Limiting yourself to just words or pictures means it can be difficult to properly communicate in the way that you want to. It’s much easier to tell a compelling story, or enthusiastically talk about something when you’re doing it with your voice, and possibly a demonstration to go with it!
Not only does a video provide you with creative freedom, but it looks much better to customers, as they have some proof of investment coming from you.
As a customer approaching a business that’s new to them, it can sometimes be hard to determine what’s legitimate or not, therefore making it hard to trust.
If they’re presented with a video of you or someone from your business demonstrating, promoting, or vouching for your product or service, it makes you seem much more trustworthy.
Videos have also shown to have a great return on investment, meaning that whatever you invest in Video Marketing, you’re sure to make it back and have significant profit from it – providing you do it effectively!
It’s easier to sell something if you’re able to display how it can benefit the customer, and sometimes that’s all people need to make the purchase.
When you make a video to promote your business, you’re more likely going to have more people hearing about what you have to say, over if you were to post everything as flat information.
People are more inclined to stick around for a video, especially if you make it more engaging for them to listen to.
Sites like YouTube have ads play automatically before the chosen video, and it can’t be skipped for 5 or so seconds – meaning you have that much time to get the viewer to stay and watch!
What Kind of Video Marketing Tools are Out there?
When it comes to making a video for your business, you have a lot of choices with what tool you use, and it all depends on what you’re looking to make. Each tool provides and varies different functions and capabilities – so plan what you want to make before you pick out your tool!
You have tools out there to plan and edit what you want to make, useful for cutting, adding effects, changing audio, there are tools you can use to make videos from scratch, and there are the tools you’ll need to get them online and share them!
Top 7 Video Creation Marketing Tools for 2021
Video Creation
1. Biteable
Biteable is a service you can use to help create and refine your videos, with many different options for animations, effects, and images. You can use this service to make a video from scratch, while also making use of the free tools they provide.
Biteable can be used for free, however, if you’re making this for your business you’ll want to make sure you’re using the paid version.
The free package will include a Biteable watermark, while you can use your own if you pay for a subscription! Biteable also provides instant access to embed links, share links, and a download link – making it very convenient to ship any video that you make.
2. Promo
Promo is a video-making application that was made specifically with Video Marketing in mind, meaning that it’s going to focus on everything that’s important to you. You have access to a wide variety of templates, licensed music, and free images to use in your video.
Using this is a great way to make a video for your company without needing a huge amount of your own resources.
3. Magisto
Magisto claims that you’ll be able to make quick and easy videos with them in a matter of minutes, which is great if you’re looking to make frequent advertisements and promotion videos.
Sometimes when posting your ads on social media, it’s great to keep things fresh – so making quick and easy videos is just what you need.
Just like Promo and Biteable, you’ll have access to millions of high-quality videos and images to help you make your videos. A great choice for anyone looking to make a video, beginner or adept.
Video Planning/Editing
4. Write-on Video
If you’re looking for software that allows you to edit and plan your videos in a convenient space, then Write-on video might be the option for you. Their service allows you to quickly make storyboards and edit videos or clips easily.
Many businesses use things like this to make their already recorded videos flashier and more engaging to customers. Being able to make a storyboard or a plan makes it much easier to structure your video and maintain the direction that you want to go for. You can also make use of their templates if you need something to work from.
5. Vectornator
Vectornator is less about editing videos and more about making illustrations to go with your videos. This can be great for creating storyboards for your videos, as you have access to a wide range of different in-app tools to be creative with.
Being able to make impressive images freely means you’re going to be able to make a much more accurate result that stays true to the original storyboard.
Vectornator can be used with all different kinds of hardware too. You can use touch tablets, graphics tablets, or even your mouse/trackpad! Having a tool that’s so accessible can make your video planning much more convenient
Video Sharing/ Hosting
6. IGTV/TikTok
IGTV or Instagram TV is a great place for you to upload short and sweet videos to appeal to viewers. Hundreds of millions of people use Instagram every day, and with the tagging options, you can make sure that your video is seen by a large amount of them.
If you have short promotions or advertisements to share, you’ll find that Instagram is the perfect place for them.
TikTok is similar to Instagram in that you can make use of the tagging system to ensure that your ad is viewed by more people. At the same time, you’re going to want to make sure you keep things short and entertaining.
Many businesses use IGTV and TikTok as places for their brand to have a personality, as their goal is usually to connect with the younger generation. It’s important to keep in mind the demographic of people using these apps, as they’re mostly a younger audience.
7. YouTube
Everyone knows youtube, the biggest video hosting site in the world, and very popular for businesses too. YouTube offers a wide range of different qualities for you to upload in while giving the viewer a pick at which quality they would like to view in.
Not only can you upload your videos to your own channel on YouTube, but you can use this site to advertise your videos too. Everyone trusts YouTube as a hosting service, so you’re sure to get a reliable and promising result when using them as your host.
