Starting a new e-commerce business is so exciting. You get to pick the name of your company, design the logo and branding, and develop the website. And while it’s easy to consider your needs now, it’s also important to think about where your business is heading and what other tools you’ll need in the future. That’s why we’ve put together this guide of the best eCommerce platforms so you decide what’s best for your business!
If you’re brand new to the e-commerce game and want to take it to the next level, Shopify is what you need. This platform offers everything you need to create an e-commerce company. You can customize your website, add custom pages and style them the way you would like. The Shopify app store contains thousands of free and paid apps that you can use to further customize your store. It’s extremely user-friendly, but also super powerful too. It integrates seamlessly with most online platforms, websites and online marketplaces. You can get a free 14-day trial, and then the basic plan goes up to $24 USD a month.
WooCommerce is particularly well-known to individuals who are familiar with WordPress because it is essentially an addition to the well-known blogging platform. WooCommerce is WordPress’ response to people looking to do online business because WordPress is typically used for content-driven websites rather than e-commerce. Because it is open source, it offers limitless customizations. If you need to make changes to your WooCommerce store, it won’t be hard to find someone to do the work for you. And further, its widespread use and network of developers make achieving optimal WooCommerce security much easier.
Wix is an easy-to-use drag-and-drop website builder that provides a registrar of domain names, web hosting, and templates that may be customized. A simple website can be created at no cost, but Wix’s eCommerce features require a premium plan, which you must upgrade to.
However, while it is easy to use, Wix does have its shortcomings. Some of these include the absence of low-stock alerts and other key inventory management features. If you have more than 10 or so products, you’ll want a platform with more robust inventory-tracking tools. Plus, you need to use a third-party app for social commerce integrations. Overall, Wix is a good platform to start with, but if you’re looking to scale, it might be best to go with another platform.
Squarespace eCommerce is a top-of-the-line solution for online store design. Its modern layouts highlight your products and are simple to customize, allowing you to change any layout to fit your brand. Although there is a little learning curve, the robust features and extensive inventory system make the work worthwhile. It’s a great place to start if you’re looking to take your sales online, but it’s the perfect option if your top priority is great design that lets products shine.
There are a lot of eCommerce platforms on the market and it can be confusing to choose the right one. But with this guide, you’ll know exactly which one to use to take your online sales to the next level.