Facebook has launched a new way to navigate the platform, making it easier for its users to control what they see and discover. Facebook’s new Home and Feeds was introduced in July of this year. According to Meta CEO Mark Zuckerberg, one of the most requested features for Facebook has been a tool that ensures people don’t miss their friends’ posts. In his own words: “The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”
Let’s dig deeper into the two new feeds and what they mean for your business.
What is Facebook’s Home Tab?
The Home tab will display “Suggested for you” content in addition to a mix of posts from friends they’ve added, groups they’ve joined, and pages they’ve liked, much like how Facebook’s home page was arranged before the upgrade.
Similar to TikTok’s “For You” page, Facebook will push fresh content and artists to users through algorithmic suggestions on the Home tab. Users will be able to edit short Reels videos from their homes and browse other people’s Reels and Stories.
In general, when utilising the Home tab, you should be in the mood to view content that Facebook’s AI predicts you will enjoy, regardless of where it originates.
What is Facebook’s Feeds Tab?
Users won’t see any recommended content on the Feeds tab, which is found in the shortcut bar at the bottom of the Facebook app on iOS and at the top of the app on Android. Instead, they will be able to view articles, videos, and pictures in chronological order from individuals and groups they are familiar with.
In this regard, the Feeds tab resembles an earlier version of Facebook, with some advertisements still being presented. Within Feeds, users can also personalize a favorites tab to exclusively show them posts from a select group of friends, pages, and groups they care most about. Users can add up to 30 favorites.
What does this mean for your business?
As with any other social media strategy, you should focus on creating quality content that speaks to your audience. Capitalize on the favourites feature to make sure that your audience consistently hears from you. While users will still be able to access content and discover new pages through the Feeds tab, you will be competing with posts from more than just your friends and story viewers, unlike with the Home tab. In addition to that, you can learn from Facebook’s Reels how to create videos that engage and inspire your audience, whilst helping you become a more visual platform.
Facebook’s new home and feeds tabs is by no means the last update that Facebook will be making to its home feed. Users will have to continue to adapt, but across the board, the company’s Home and Feeds feed updates are designed to keep users engaged and engaged with that same content. We will continue to monitor the changes in the coming months, so make sure you stay up-to-date!