We live in a world where artificial intelligence is taking over. Whether we like it or not, technology means that many human roles can be replaced.
Whilst that may seem scary, it doesn’t necessarily mean that humans should be replaced, but the technological advances can certainly make life easier.
Online chatbots are able to automate customer support, whilst still providing a seemingly intimate and personal interaction. Interacting with customers is imperative to success.
Recently, data from Facebook which gives insight into how Chatbots can add value in order to communicate with customers:
What are chatbots?
Oxford Dictionaires defines a chatbot as; “A computer program designed to simulate conversation with human users, especially over the Internet.”
It is a virtual assistant that communicates via online conversations and can be integrated into websites, apps and instant messengers.
What are the benefits of Chatbots?
There is no doubt that when used properly, Chatbots can be an effective tool to engage with your customers and provide support, freeing up a lot of time for you to handle business elements that bots can’t do!
However, like everything, in order to be effective they have to be used efficiently.
To discuss whether your business could benefit from a bot, contact Digimedia Worx to discuss your digital strategy.