Remarketing can sound complicated at first but to put it simply – it is the process of your leads being digitally followed as they browse the web and noting their interests, clicks and web searches.
This is why sometimes that thing you have been searching for suddenly starts appearing as an advert in your Social Media feeds – no your computer or phone doesn’t have ears!
Based on your online activity, the re-marketing algorithm places products or services you have been browsing directly in your feed so that you are exposed to it more and the chance of you investing in it increases.
Should my business be using re-marketing as a marketing strategy?
Remarketing is one of the most powerful tools you can use to grow your business. It is directly targeting those already interested in your product or service and putting their eyes directly on what you are offering.
- Re-marketing through Facebook adverts gets 3x the engagement of regular ads
- The leads may not be hot, but they’re not cold! People seeing your adverts have searched for your product or service recently, making your marketing spend more cost effective!
The average person spends 28% of their online time on social media, making
Social Media re-marketing a sure fire way to increase your business exposure.
Like all digital marketing strategies, re-marketing may seem overwhelming at first and until you know what you are doing, you should consider investing in an expert to manage your strategy to ensure you’re spending your hard earned dollars wisely.
Still struggling to get your head around re-marketing? There are professionals or that! Engage the serves of an expert who will manage your re-marketing for you, giving you more time to put into the areas of your business that you are an expert in.