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The basics- what you need to know about SEO in 2018

The basics: what you need to know about SEO in 2018.

Search Engine Optimisation (SEO) drives traffic to your website, securing business growth and increasing revenue.

SEO is a long-term strategy, businesses don’t appear on the first page of search engines overnight all on their own!

Foundations for successful SEO:

Knowing what your potential customers search for in Google is imperative for ensuring they can find your website. To start with, you can begin with what you do and where. For example, electrician in Brisbane.


Next, brainstorm relevant keywords and phrases. Your services and locations should provide you with a list of basic keywords but there are keyword tools that offer free and paid variations, both of which can be useful.

Finally, search for your keywords and see what other terms come up in the search bar as you type.

The end result should be a list of keywords that have the same meaning and intent behind them that is related to your business or services.

Optimise page content
Headings (H1, H2, H3 etc.), copy and images all need to be considered to make sure your page ranks well for SEO purposes.

  • Headings and subheadings should contain keywords
  • Copy should describe and promote your business and to do this you will naturally use keywords and phrases.
  • Image files, alt text and image description should be named appropriately, describing the image using keywords.

Update your online information
Ensure wherever your business is listed the information is correct, this includes on your Social Media. Search engines will rely on this information to build trust and authenticity of your business, in turn ranking you higher. Use key words to describe your business, where you’re located and summarise services in all directories.


Use images within your content
Images don’t directly improve your ranking, but they can keep the reader engaged for longer meaning they spend longer and your site and your bounce rate reduces – these two factors are imperative for ranking well in SEO.

It’s no secret that SEO can be overwhelming! If you are struggling to get your head around the basics or want to dominate SEO like a pro – then lucky for you there are experts who refine your content to ensure it ranks well!

Contact Digimedia Worx today for an obligation free quote to enhance your website and increase your rankings!


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