Facebook is the most popular social media platform in the world with over 2 billion active users. It has become an essential tool for businesses to reach potential customers, engage with their audience, and promote their brand. If you’re thinking of starting a business Facebook page but don’t know where to begin, this guide will help you get started. Step 1: Create a Facebook page The first step to getting started with a business Facebook page is to create one. You can do this by logging into your personal Facebook account and clicking on the “Create” button at the top right corner of the screen. Select “Page” from the drop-down menu and choose the type of page you want to create, such as “Business or Brand” or “Community or Public Figure.” Step 2: Fill out your page information Once you have created your page, you will need to fill out your page information. This includes adding a profile picture, cover photo, and filling out the “About” section. Your profile picture should be a high-quality image of your logo or a representative image of your business. Your cover photo should be an eye-catching image that represents your business or brand. In the “About” section, you should add a brief description of your business, including what products or services you offer and any other relevant information. You can also add your contact information, website, and business hours. Step 3: Invite people to like your page The next step is to invite people to like your page. You can do this by clicking on the “Invite” button under your page’s profile picture. You can also share your page on your personal Facebook profile, website, and other social media platforms. Step 4: Post engaging content Once you have some followers on your page, it’s time to start posting engaging content. This can include photos, videos, text updates, and links to your website or blog. Your content should be relevant to your audience and provide value. You can also use Facebook’s scheduling tool to schedule posts in advance. Step 5: Engage with your audience Engaging with your audience is essential to building a strong presence on Facebook. This can include responding to comments, answering questions, and thanking people for their support. You can also use Facebook’s messaging feature to answer customer inquiries and resolve issues. Step 6: Run Facebook Ads Facebook Ads are a great way to reach a larger audience and promote your business. You can create ads that target specific demographics, interests, and behaviors. You can also track the performance of your ads using Facebook’s analytics tools. Step 7: Monitor and analyse your page’s performance Finally, it’s essential to monitor and analyse your page’s performance using Facebook’s analytics tools. This can help you understand what content resonates with your audience and identify areas for improvement. You can also use this data to optimise your Facebook Ads and improve your overall Facebook strategy. In conclusion, creating a business Facebook page is an effective way to reach potential customers, engage with your audience, and promote your brand. By following these steps, you can create a strong presence on Facebook and grow your business. Remember to always provide value to your audience and engage with them regularly to build a loyal following.  

Artificial intelligence (AI) is rapidly transforming various industries, and marketing is no exception. With the ability to analyse and process vast amounts of data, AI is revolutionising the way businesses connect with their customers. AI is providing marketers with the tools to enhance their decision-making process, optimise marketing campaigns, and personalise customer experiences. In this blog, we will explore how AI tools are shaping the future of marketing and the benefits they offer. Improved Customer Personalisation AI tools allow businesses to collect and analyse vast amounts of customer data, including their preferences, behaviour, and purchase history. This data can then be used to create highly personalised marketing campaigns that target individual customers with relevant content, products, and services. Personalisation increases customer engagement, improves customer loyalty, and boosts revenue. For example, Netflix uses AI to analyse customer viewing history and provide personalised movie recommendations based on their preferences. Amazon’s recommendation system uses AI algorithms to suggest products to customers based on their browsing and purchase history. These examples demonstrate how AI tools can significantly enhance customer personalisation and improve customer satisfaction. Better Customer Insights Artificial intelligence tools can help businesses gain a deeper understanding of their customers. With this information, businesses can develop a more comprehensive understanding of customer behaviour, preferences, and needs. This knowledge can then be used to create more targeted and effective marketing campaigns. For example, AI-powered sentiment analysis can be used to monitor social media and customer reviews, providing businesses with real-time insights into how their customers perceive their brand. By analysing this data, businesses can identify trends, address customer concerns, and improve their products and services. Enhanced Customer Engagement Artificial intelligence tools can help businesses engage with their customers in more meaningful ways. With the ability to analyse customer data in real-time, AI can personalise marketing messages, making them more relevant and engaging to customers. This personalisation can increase customer engagement, leading to higher conversion rates and improved customer satisfaction. An example is chatbots that use AI to provide customers with personalised recommendations based on their preferences. These chatbots can also provide customers with immediate assistance, improving customer satisfaction and reducing customer churn. Optimised Marketing Campaigns Artificial intelligence tools can help businesses optimise their marketing campaigns by analysing data and identifying trends. This analysis can be used to create more effective marketing campaigns that target the right customers with the right message at the right time. For example, AI-powered ad targeting can analyse customer data to create more personalised and relevant ads. These ads can be displayed to customers at the right time, increasing the likelihood of conversion. AI can also be used to automate email campaigns, allowing businesses to send targeted emails to customers based on their behaviour and preferences. In conclusion, with the ability to analyse vast amounts of data in real-time, AI is transforming the way businesses connect with their customers, providing them with more personalised and relevant experiences. As AI technology continues to evolve, we can expect to see even more innovative marketing solutions that will revolutionise the industry.

A/B testing is a powerful method used in marketing to compare and test different variations of a campaign to determine which version delivers the best results. By measuring metrics such as clicks or conversions, A/B testing allows marketers to make data-driven decisions, optimize their campaigns, and ultimately achieve greater return on investment (ROI).In this blog, we’ll take a closer look at what A/B testing is, how it works, and how you can implement its results to boost your marketing efforts. Let’s dive in! What is A/B Testing and How Does it Work? A/B testing, also known as split testing, is a method of comparing two different variations of a marketing campaign to determine which one performs better. When you launch a campaign, whether it be to your email database or on Facebook ads, you divide your audience into two groups and show each group a different version of your campaign. The version that performs better, in terms of metrics such as clicks or conversions, is then used to inform the rest of your strategy. For example, let’s say you’re promoting a new product on Facebook. You can create two versions of the ad – one with a cool product image and another with a catchy product video. You show each version to a different group of people and compare which ad performed better Whichever version wins is the one you use for your campaign. What Can You A/B Test in Your Marketing Campaigns? There are a variety of elements that can be A/B tested in your marketing campaigns, including: Headlines and subject lines Ad copy and images Calls to action Landing pages Email campaigns When you test these elements, you can determine which one your target audience best responds to. That’s how you can then optimise your campaigns. How to Implement the Results from Your A/B Test: It’s one thing to A/B test, but it’s another to optimise your campaigns according to the results! The data you collect from your tests is extremely valuable, so you want to make sure you implement it correctly. Here’s how you can do that: Making changes to your campaign: Based on the results of your A/B test, make changes to your campaign to incorporate the elements that performed better. Continuing to test: A/B testing should be an ongoing process, with regular tests to optimize your campaigns for maximum performance. Analyzing the data: Use the data from your A/B test to gain insights into what elements of your campaign are resonating with your audience and adjust your strategy accordingly. A/B testing allows you to make data-driven decisions, measure the impact of your marketing efforts, and continually improve your campaigns to stay ahead of the competition. By making A/B testing a regular part of your marketing strategy, you can achieve long-term success and ensure that every campaign you launch delivers the best possible results. Need help to implement marketing campaigns that deliver better ROI? Get in touch with us today!

If you’ve been on Instagram lately, you would’ve noticed the blue ticks slowly popping up next to some of your favourite influencers’ names.  Meta Verified is an exciting new feature that was announced by Adam Mosseri, the head of Instagram, in early 2023. It’s an important step towards combating fake news and misinformation online. In this blog post, we tell you everything you need to know about it. What is Meta Verified? Meta Verified is a subscription bundle designed for creators on Instagram and Facebook, which offers a range of features including account verification (indicated by the blue check badge), protection against account impersonation, access to exclusive stickers, increased reach, and the option to get support from human agents. This subscription bundle is available at a monthly cost of $14.99 USD. It is currently being rolled out in Australia and New Zealand, with plans to expand to other countries in the near future if it is well received. To be eligible, you must: Be at least 18 years old Have a profile associated with your full name and a profile picture that includes your face Have a government-issued ID that matches your name and picture Have two-factor authentication set up Unfortunately, brands do not yet have access to this verification feature, but hopefully, it will soon change. What are the benefits of getting Meta Verified: Protection from impersonation: When a user becomes Meta Verified, their account will be protected against impersonation. This means that others won’t be able to create fake accounts using their name and image, helping them maintain their online reputation and preventing potential damage to their brand. Access to support agents: One of the key benefits of Meta Verified is the access it provides to human support agents. If users have any issues or questions about their account, they can contact a support agent directly for assistance. This can be especially valuable for creators who rely on their social media accounts for business purposes. Increased reach: Meta Verified also offers an expanded reach for creators. When a user becomes verified, their account will be given increased visibility in search results, making it easier for potential followers and fans to discover their content. This can help them grow their audience and increase their overall online presence. Why is this important for your business? As a brand, staying on top of new social media features like Meta Verified is important for maintaining a competitive edge and staying relevant to your audience. While the feature is not currently available to brands, it’s still important to understand and utilize it as part of your social media strategy. By working with micro-influencers who have been verified with a blue tick, you can increase the visibility of your content and get it in front of more eyeballs. This can be particularly valuable if you’re looking to reach a specific niche or demographic, as influencers with verified accounts will likely have a dedicated and engaged following. Additionally, by partnering with verified influencers, you can enhance your brand’s credibility and legitimacy in the eyes of your target audience. As such, it’s important to stay informed about new social media features and how they can be leveraged to enhance your brand’s online presence.

When it comes to SEO, keyword research is an essential practice that must be done right in order for your website’s search engine optimization efforts to reach their full potential. Unfortunately, many people don’t know where to begin when performing keyword research or they don’t fully understand the nuances of this important task. In this blog post, we will explain the basics of what keyword research is and how you can use it to drive organic traffic to your website from search engines like Google. Why is keyword research important?  Keyword research is important because it is the foundation of any successful Search Engine Optimization (SEO) strategy. By conducting keyword research, you can identify the words and phrases that people use to search for information related to your business or industry. This information allows you to create high-quality, relevant content that addresses the needs and interests of your target audience. Keyword research also enables you to optimize your website and content for search engines, making it more likely that your content will appear at the top of search results for your target keywords. Additionally, keyword research can help you identify new opportunities for content creation and marketing, and can inform your overall content strategy. It is an essential step in creating an effective SEO strategy that drives traffic, engagement, and ultimately, business growth. The 3 key steps: 1) Make a list of broad topics relevant to your topic The first step of SEO keyword research is to make a list of broad topics relevant to your topic. This is important because it helps you narrow down the search results and target specific keywords more effectively. For example, if your business has a website about sports merchandise, your broad topics might include baseball, basketball, football, and soccer. Put yourself in the shoes of your target audience and think of the pain points they are trying to solve. 2) Expand each topic with phrases  Once you have identified these topics, it’s important to then create a list of related subtopics or phrases that could be associated with those broader categories. You can use various tools such as Google Trends or Google Keyword Planner to help identify which subtopics are most popular with users and would be the best fit for your content strategy. Additionally, it’s helpful to pay attention to any long-tail keywords that may have lower search volume but still have a high chance of bringing in relevant traffic from potential customers. 3) Analyze the strength of your keywords  The third step is to analyze the strength of your keywords. This involves assessing how competitive the keywords are, how often they are being used, and how much search traffic they are generating. It’s important to use a keyword research tool like Google Trends or Moz keyword explorer to get an accurate picture of the competition for each keyword. Additionally, you can check your competitor’s website rankings and backlink profiles to determine if their keywords are generating significantly more search traffic than yours. Once these factors have been assessed, you can then create a list of optimized keywords that will be used as titles and meta tags in content marketing campaigns. From researching how customers interact with your website to identifying micro and macro trends, keyword research is a valuable part of any SEO strategy. By following this guide to keyword research, you’re sure to benefit from the increased discovery, traffic, and engagement on your website, which ultimately leads to better business growth. By finding the right keywords that optimize your visibility while catering to your target audience, it will be easier

Creating an effective social media calendar is a simple but important step to staying organized and consistent with your social media marketing. A good social media plan should include content ideas, strategies, and regular maintenance of your accounts. By following the steps below, you can easily create a comprehensive social media calendar that will help you stay on track with all of your plans for success. What is a Social Media Calendar?  A social media calendar is a tool that can help you plan, organize, and execute your social media strategy more efficiently. It allows you to schedule your content in advance, ensuring that you are consistently posting high-quality content that aligns with your brand message. It also enables you to plan for important dates and events, ensuring that your social media efforts are in line with your business goals. By using a social media calendar, you can save time, stay organized, and be more strategic with your social media marketing efforts. Plus, you can track the performance of your content and adjust your strategy accordingly, leading to better engagement and a more effective social media presence overall. Step-by-step guide on how to create one:  Step 1 – Outline Your Goals: Before you start creating a social media calendar, it’s important to outline the goals that you want to achieve by using the platform. Is the goal to drive more website traffic? Increase brand awareness? Generate leads? Knowing what your goals are will help you come up with content ideas and strategies that will be tailored to achieving those objectives. Step 2 – Choose The Right Platforms: Not every platform is right for every business or organization, so it’s important to choose the right ones for your specific needs. Consider factors like who your target audience is and which platforms they use most often. Once you have chosen the platforms that fit best, create separate columns in your calendar for each one. Step 3 – Schedule Content: Now it’s time to fill in your calendar with content! Start by creating evergreen content such as blog posts or videos that can be shared regularly throughout the year. You should also add seasonal or holiday-specific content when appropriate. Finally, try to incorporate user-generated content as much as possible; this type of content is great for boosting engagement on social media. Step 4 – Monitor Your Results: When it comes to social media marketing, analytics are key! After posting new content, take some time each week or month to monitor how well it performs in terms of likes, shares, comments, etc.. This will give you valuable insight into what types of posts work best with your audience and which ones don’t so that you can adjust accordingly in the future. Our Favourite Tools to create a Social Media Calendar 1) Trello  With Trello, you can create boards for each platform and use lists and cards to organize your content ideas and schedule. You can also add due dates, labels, and attachments to each card, making it easy to keep track of important details and assets. Trello also offers collaborative features that allow you to work with your team and streamline your workflow. Plus, its drag-and-drop interface makes it easy to move cards around and adjust your schedule as needed. Trello is a user-friendly and flexible tool that can help you stay organized and on top of your social media content planning. 2) Social Sprout With Social Sprout, you can easily create and schedule posts across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. It also offers a built-in content calendar that allows you

LinkedIn is a powerful platform for business owners and professionals. It’s the perfect place to build relationships with potential customers, partners, vendors, and more. Building an organic following on LinkedIn doesn’t have to be difficult or time-consuming. Here are three tips that will help you grow your brand’s organic following on the platform in no time! 1) Create Quality Content The key to growing an organic following on any social media platform is to create quality content that resonates with your target audience. When creating this content, it’s important to keep in mind the interests of your ideal customer. What topics would they find interesting? What topics do you think will engage them? Once you have identified these topics, create content around them that is not only informative but also entertaining and engaging. 2) Post Regularly and Strategically The key to any successful social media strategy is consistency. You want to make sure that your followers stay engaged with your content and don’t forget about your brand. That means posting regularly—ideally at least once or twice a week. To maximize engagement, be strategic about what you post and when; try to post during peak times when more people are likely to be online (e.g., early morning or after work). 3) Engage With Others It’s important to not only publish content but also interact with other people on the platform. Find accounts that are similar to yours and start engaging with their posts by leaving comments and liking their content. This will help you build relationships with potential customers as well as other businesses in your niche. Additionally, make sure to respond promptly and politely if someone reaches out to you directly via messaging or comments—this will show them that you care about building authentic relationships. 4) Share Your Content On Other Platforms Finally, make sure to share your content across multiple platforms for maximum exposure. Whenever you post something new on LinkedIn, share it on Twitter, Instagram, or any other social media channels you’re active on. This will increase your chances of reaching a larger audience and getting more engagement from potential customers who may not be active on LinkedIn but follow you elsewhere online. Growing an organic following on LinkedIn can be a daunting task for business owners but it doesn’t have to be difficult or time-consuming! By creating quality content that resonates with your target audience, engaging with others regularly, and sharing your content across multiple platforms, you’ll be able to grow your brand’s organic following quickly and efficiently! So what are you waiting for? Get started today!

If you’re like most business owners, you want to get more people to visit your website and make a purchase. But how do you go about doing that? One of the best ways is to optimise your landing page for conversions. A successful landing page should be designed with one goal in mind: getting visitors to take action. Here are five tips to help you create an effective landing page that will boost your conversion rate. 1. Use a Clear Call-to-Action (CTA) Your call-to-action is one of the most important elements on your landing page. It should be concise, clear, and visible – making sure that it stands out from the rest of the page. Make sure that it’s easy for visitors to understand what they need to do next in order to convert. 2. Utilise Visual Content Visual content helps to capture attention and keep people engaged with your page. This can include images, videos, GIFs, infographics and more – anything that helps make your message easier to digest and more visually appealing. Studies have shown that visuals can help increase conversions by as much as 80%. 3. Provide Social Proof Social proof is a great way to show potential customers that others are already using and enjoying your product or service. Whether it’s customer testimonials or reviews, case studies or awards – showcasing social proof can be an effective way of boosting conversions. 4. Focus on User Experience (UX) Design UX design focuses on creating a positive experience for users when they use a website or application – making navigation smoother and providing them with relevant information quickly and easily. A well-designed page should be easy to navigate and provide visitors with all the information they need without having to click through multiple pages or search around unnecessarily. 5. Test & Monitor Results Lastly, testing is essential to optimise your landing page. You should continuously test different elements on your landing page – such as layout, copywriting techniques, visuals etc – in order to determine which strategies are working best for you. Monitoring results will also help you identify areas where you could improve further in order to boost conversions even more effectively over time. Optimising your landing page is one of the best ways to boost conversions online – but it isn’t always easy! Fortunately, with some knowledge of UX design principles, visual content creation skills, A/B testing software capabilities and more – business owners can take full advantage of their website’s potential by following these five tips provided above.

Staying ahead of the curve is key when it comes to marketing success. With platforms like Instagram constantly changing, it’s important to stay up to date on the latest trends in order to maximize your reach and engagement. In this blog post, we’ll be discussing five upcoming Instagram marketing trends that you should keep an eye out for in 2023. 1. Influencer Content Influencers have become an integral part of social media marketing, and this trend is likely to continue into 2023 and beyond. As influencers gain more followers, they are becoming more powerful in terms of marketing potential. Businesses can use their reach and credibility to create content that resonates with their target audience. 2. User-Generated Content (UGC) UGC has become increasingly popular over the past few years, and it shows no signs of slowing down anytime soon. This type of content is effective because it allows businesses to showcase authentic stories from real people who use their products or services. This helps build trust with potential customers as well as strengthen relationships with existing customers. 3. Augmented Reality (AR) AR has already begun making its way onto Instagram in recent months, and this technology is expected to become even more prevalent in 2023. Brands can use AR to create immersive experiences for their followers by allowing them to interact with virtual objects or play games directly on their phones or tablets through Instagram’s camera feature. 4. Video Content Video content has been gaining popularity on social media platforms for some time now, but experts believe that this trend will increase even further over the next few years. Videos are a great way to engage with followers and show off products or services in a creative way that photos simply cannot do justice! 5. Social Commerce Social commerce—or selling products directly through social media—is rapidly becoming one of the most popular ways for businesses to reach potential customers online. In 2023, we expect to see more brands taking advantage of this trend by utilizing tools such as “buy now” buttons on posts or stories directly within Instagram itself! As technology continues to evolve at lightning speed, so too does the world of digital marketing—especially on Instagram! By staying ahead of these upcoming Instagram marketing trends in 2023, businesses can ensure they stay competitive and make full use of all the opportunities available on this powerful platform. Keep an eye out for these five upcoming trends so you don’t miss out on any potential opportunities!

You’ve worked hard to build your brand, and you want to protect it. But what happens when a competitor starts using your brand name in their Google Ads? Is that even allowed? The short answer is yes—but let’s take a closer look at the situation and explore the details of this complex issue. Why Do Competitors Use My Brand Name? It’s no secret that competition between businesses can be fierce, and some companies may be tempted to try and capitalize on the success of other brands by leveraging their name recognition in their own Google Ads. By using your company’s name as a keyword for their ad campaigns, they can piggyback off of the buzz surrounding your brand and potentially siphon off some of your potential customers. It’s not fair, but unfortunately, it does happen. Is it allowed? Google has an advertising policy that states competitors are not allowed to use another company’s trademarked brand name in ad text, or display URLs without explicit consent from the trademark holder. This means that if someone is using your brand name without your permission, it would violate Google’s policy and should be reported. However, understanding how this works isn’t always straightforward. In fact, there is one loophole: Even if your brand name is trademarked, competitors can still purchase it as a keyword. And when they do, they may be able to get their ad to appear on the SERP when someone searches for your particular business. So what can you do about it?  The good news is that there are steps you can take to protect your brand from competitors who are trying to take advantage of its success. For example, you can set up a trademark infringement alert with Google which will notify you whenever someone attempts to use your brand name or trademark in their ads. This will allow you to quickly address any potential infringements before they become an issue. Additionally, if the competitor is utilizing other deceptive tactics such as false advertising or misleading claims about your product or services, then taking legal action may also be considered. You should also make sure that your own website and AdWords campaigns are optimized for maximum visibility so that customers searching for products or services related to yours don’t get drawn away by competitor ads featuring your brand name. Make sure you’re using keywords effectively and engaging with customers through social media channels so that they know exactly where to find information about your brand when searching online. Protecting your brand from the unfair competition is essential for any business owner looking to maximize their online presence and increase visibility for their product or service offerings. Take the necessary steps to ensure that competitors aren’t taking advantage of the success of your company’s name by setting up trademark infringement alerts with Google, keeping an eye out for deceptive tactics such as false advertising or misleading claims about products or services, and optimizing website content and AdWords campaigns for maximum visibility. Doing so will help ensure that customers searching for products related to yours don’t get diverted away due to competitor ads featuring your company’s name – giving them only one choice – yours!