If you can’t see which pages, queries, or campaigns trigger real enquiries, you’re guessing. The fastest, most reliable way to start measuring your digital leads is a tight setup using just three Google essentials: Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console (linked to GA4).
What this stack gives you
GA4: Accurate events and conversions (form submits, phone clicks, quote requests) and funnel insights.
GTM: A single control panel to deploy and maintain tracking—without code changes every time.
Search Console (linked): See which queries and landing pages are driving impressions, clicks and—crucially—conversions in GA4.
The core setup (simple, solid, scalable)
Install GTM site-wide
Publish one container, use it to manage GA4 tags and all lead events.