Raewyn Taylor, Author at Digimedia Worx

(07) 3188 9722

If you can’t see which pages, queries, or campaigns trigger real enquiries, you’re guessing. The fastest, most reliable way to start measuring your digital leads is a tight setup using just three Google essentials: Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console (linked to GA4).

What this stack gives you

GA4: Accurate events and conversions (form submits, phone clicks, quote requests) and funnel insights.
GTM: A single control panel to deploy and maintain tracking—without code changes every time.
Search Console (linked): See which queries and landing pages are driving impressions, clicks and—crucially—conversions in GA4.

The core setup (simple, solid, scalable)

Install GTM site-wide
- Publish one container, use it to manage GA4 tags and all lead events.
Configure GA4 properly
- Create custom events (e.g., form_submit, phone_click, quote_request).
- Mark only true business outcomes as Conversions (avoid duplication).
Link Search Console to GA4
- Unlock reports that join SEO queries/landing pages with your GA4 engagement and conversions.
- Identify SEO pages that attract traffic and generate enquiries.
Standardise UTMs (light but important)
- Keep utm_source/medium/campaign/content tidy so GA4 attribution is clean.

What you can report weekly (no fluff)

Leads & conversion rate by channel (paid, organic, direct, referral).
Top landing pages that actually convert.
SEO queries that bring in engaged traffic (via Search Console → GA4).
Drop-off points (sessions with views but no lead events).

Common pitfalls (and quick fixes)

Duplicate conversions → De-dupe in GA4; use one event per outcome.
“Everything is a conversion” → Only count real leads (form/quote/phone).
Search Console not linked → You’ll miss which queries drive converting sessions.
Hard-coded scripts → Move tracking into GTM for versioning and safety.

30-Day Checklist

Install GTM and publish a clean container
Add GA4 via GTM (no duplicate tags)
Track key events: form_submit, phone_click, quote_request
Mark primary events as Conversions in GA4
Link Search Console → GA4 and review the combined reports
Standardise UTMs across campaigns and sanity-check in GA4

How Digimedia Worx helps

Digimedia Worx sets up and maintains this exact stack for Aussie SMEs:

GTM: Structured container, data-layer friendly, version-controlled.
GA4: Clean events, sensible conversions, no double-counting.
Search Console linking: SEO queries + GA4 conversions in one view.
A plain-English dashboard showing which pages and channels generate real leads.

Want your tracking tight in 30 days? Book a free 20-minute Measurement Health Check with Digimedia Worx.

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