After testing it out with selected users over the last few weeks, Instagram has officially announced that it will be rolling out its new in-app scheduling tool to all business accounts! Here’s everything you need to know about it.
Ever since the rise of Instagram, business owners and creators have long relied on third-party tools to schedule posts on Instagram. This is why the new scheduling tool will likely be a game-changer for everyone who uses the app.
Instagram’s new post-scheduling option will enable you to schedule photos, carousels and Reels directly in the app, up to 75 days in advance.
Here’s how to use it:
- Once you have created a post, tap on ‘Advanced Settings’. That’s where you will see a new “Schedule this post” toggle
- Select the time and date you want the post to go live
- You can then navigate back to the Instagram post flow and tap “schedule.”
- To view all your scheduled posts, you can tap on the top-right menu toggle where you can reschedule posts if necessary
What are the advantages of this new in-app scheduling?
As business owners, your time is often split between so many things. And while a strong social presence to push sales should be at the top of your priority list, it doesn’t mean it should be all time-consuming.
The new Instagram scheduling tool will allow you to manage the posts you put out in a more efficient way. The automation aspect allows you to bulk create and schedule content so you can spend the rest of your time working on other things.
One of the ways you can take advantage of scheduling posts on Instagram is to publish more consistently during prime engagement periods. Identify when your audience is most active and routinely publish content during those hours.
Should you still use a scheduling tool?
So the question begs: is it still worth keeping that monthly subscription to your scheduling platform? In our opinion, yes it is.
The Instagram scheduling app is such a handy new tool, but it doesn’t allow for the management of your entire social strategy. If you’re posting across both Facebook and Instagram, you might find that using the Instagram in-app scheduling tool takes up more time than if you were to do it on one platform for all your social profiles.
Additionally, certain scheduling platforms give you access to in-depth data that Instagram analytics doesn’t show you. This is extremely helpful to make data-based decisions to guide your social strategy.
So if you’re still on the fence about trying Instagram’s in-app scheduling tool, we recommend giving it a go and seeing how it works for your business.
