Off-page SEO is a powerful SEO tactic that plays a large part in getting a site to rank higher on Google. If you want to get people talking about your brand and services, you should go beyond your own website. Off-page SEO is one of the most important parts of a successful SEO strategy. In this blog, we share what it is, how it works and how to use it to increase your site’s visibility.
What is off-page SEO?
Off-page SEO is a huge part of getting a site to rank higher on the search engines. Off-page is about building links from other sites. These links can be from social media, forums, blogs and more. Put simply,off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content that provides value for users.
The Off-Page SEO techniques you should follow
1) Link Building
Link building is the first and most important part of off-page SEO. Link building is essentially getting other websites to link to your website. There are many ways to get people linking back to your site, but the crucial part is to ensure the links come from high-authority websites. Earning backlinks from high-authority websites helps position your site as an authority because they act like a ‘vote of trust’ from one site to another.
2) Content Marketing
Content marketing spans both on-page and off-page tactics. Publishing great content on your site is only one part of content marketing; any content you create and publish anywhere on the web falls under content marketing. For example, you can reach out to other brands in a similar industry as yours and offer to write guest posts. Whenever you’re making a guest appearance as a writer on another website or blog, the site often allows you to insert a link that leads back to your own site in the post or author bio. This is an added bonus point for your brand awareness efforts as your name and brand are being featured in a new place.
Digital PR or Public Relations (PR) is another great way to build links back to your website. If you want people talking about your brand and services, they need to know who you are and what you do. Develop a press kit and pitch it to journalists, bloggers and influencers that would be interested in covering your brand. Having a large number of articles written about your brand not only helps with building links, but it also increases brand awareness and drives referral traffic.
4) Local SEO
Google My Business plays a vital role in building the online presence of your business. It can be easy to overlook how important it is, which is why we’re here to remind you that you should be paying attention to it! Update it regularly with your latest blog posts, offers and updates to ensure that you’re making the most of the platform as part of your off-page strategy.
In conclusion, off-page SEO is a powerful tool that can help your business rank on search engines and get in front of the eyes of more people. Once you invest in it alongside on-page SEO, you will realise that the efforts you put in today will pay off in the future, ultimately increasing your search engine rank and leading you to the success you desire. If you need expert help with your off-page SEO strategy, get in touch with our team today.