Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth for your business.
Did you know that it costs five times more to attract a new customer than to keep an existing one? That’s why focusing on building your email list should be a priority. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy. It helps you build a long-term relationship with your customers, providing them with regular updates to eventually turn subscribers into paying customers.
But if you’re starting from zero, building an impressive email list can feel like an impossible feat. In this blog, we’ll cover some high-quality strategies to build an email list from scratch.
1. Create a pop-up form
The pop-up form is a simple, but effective way to get your website visitors to sign up for your email list. To capture quality leads, you should go further than just creating the generic pop-up that every website owner has designed. Instead, focus on timed pop-up ads, or onsite retargeting. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page. By targeting your website visitors based on their behaviour, you can tailor their user experience which increases their chances of signing up to your email list.
2. Run an action-driven giveaway
Let’s face it, people love free stuff! By offering a giveaway or a promotion, you’ll be able to build your email list while driving traffic to your website. A free giveaway doesn’t only have to be a product though; you can get creative with it. For example, this can be a unique guide with some top tips from your industry, or a chance to win a voucher for your customer’s next visit. Let your creative juices flow, just make sure it’s something valuable enough for your customers to want to sign up.
3. Create landing pages
Landing pages have always been considered one of the most effective marketing strategies. In fact, they are used by companies worth $20 billion and above, including Uber and Salesforce. Landing pages are essentially a small portion of your website dedicated to a specific campaign. Their purpose is to capture leads from potential customers without distracting them from the main goal of visiting your website. By pulling them in with a strong headline, and describing the benefits to users, you can encourage visitors to sign up for your email list.
4. Run a lead-generation ad campaign
Advertising has the ability to drive traffic to your website and convert people into email subscribers. Facebook ads aren’t just used for selling stuff, but also to generate leads by collecting emails through ads that link to your landing pages with opt-in forms. In just a few steps, you can create an ad that drives people to your site so they can quickly and easily sign up for your email list.
5. Use your socials to push the word out
If you’re using social media to grow your business, then why not use it to build your email list at the same time? Social media is the best channel to reach new customers and build a relationship with them in order to convert them into active subscribers. The best way to do this is by using your social media channels to share valuable content. Then, encourage followers to sign up for your email list by displaying a clear call-to-action, such as ‘Join my email list’ or ‘Get updates from me’.
Building an email list isn’t as difficult as it may seem at first, but it is one of the most valuable things you can do to build strong, long-term relationships with potential customers. By sticking to these strategies, you’ll be able to create a powerful digital marketing strategy that converts well and is truly worth it.
