Google Ads, also referred to as pay per click advertising, serves as a paid shortcut to securing prime real estate on Google’s first page of search results. In contrast to traditional media like print, radio, or television, opting for a campaign meticulously managed by the DigiMedia Worx Google Ads Morningside team, presents a cost-effective solution for reaching potential customers actively seeking your products and services.

When users initiate a search on Google, Google Ad results prominently appear at either the top or bottom of the page. Advertisers participate in a competitive auction system, contending through keyword bidding. The more you are willing to allocate per click, the higher your placement on the page. Other variables, such as quality score, also factor in, assisting Google in identifying and favouring high-quality advertisements.