• 72% of consumers completing a local search visited a store within 10 kilometres. (Source: HubSpot Marketing Statistics)
• 97% of people learn more about a local business online than anywhere else. (source: SEO Tribunal)
• 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
• 61% of mobile searches are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
• 18% of local smartphone searches led to a purchase with only 7% of non-local searches led to a sale . (Source: Think With Google)
• 78% of location-based mobile searches result in an offline sale. (Source: SEO Tribunal)
• “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
• 72% of computer or tablet users and 67% of smartphone users want ads that are customised to their city or zip code. (Source: Think with Google)
• Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
• 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
• 4 in 5 consumers use search engines to find local information. (Source: Think with Google)

Investing time in developing the content on your Google Business page can result in improved local search visibility. This is especially important for small to medium-sized business, that relies on the locals in their community to support their business activities. 

If you’re not sure where to start, contact us today! For a small one-off fee, our team will get your local business page up and live plus fully optimised before you know it.