• Almost half of all Google searches have local intent, meaning people are actively looking for nearby businesses, services, and solutions.
• The majority of people who perform a local search on their mobile phone will visit a business within 24 hours, showing just how strong local search intent is.
• Local searches frequently lead to action, with a significant portion resulting in phone calls, direction requests, or in-store visits shortly after searching.
• Google Maps plays a major role in local discovery, with many users choosing businesses directly from map-based results rather than traditional listings.
• Online search has become the primary way people learn about local businesses, replacing word-of-mouth and traditional advertising channels.
• Businesses with a complete and well-maintained Business Profile consistently receive more website visits, calls, and enquiries than those with incomplete listings.
• “Near me” and location-based searches continue to grow year on year, as customers expect fast, relevant results based on where they are.
• A strong local online presence increases trust, helping customers feel confident choosing a business before making contact.
• Local search results influence purchasing decisions at a high rate, with many users ready to take action once they find the right business.
• Appearing prominently in local search results significantly improves your chances of being chosen over competitors.

Investing time into optimising your Google Business Profile can greatly improve your local visibility and help attract more enquiries, calls, website visits, and foot traffic. This is especially important for small to medium-sized businesses that rely on local customers within their community. If you’re unsure where to start, our team can help. For a simple one-off fee, we’ll set up and fully optimise your Google Business Profile so your business is positioned to be found by the right customers when it matters most.