If you can’t see which pages, queries, or campaigns trigger real enquiries, you’re guessing. The fastest, most reliable way to start measuring your digital leads is a tight setup using just three Google essentials: Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console (linked to GA4).
What this stack gives you
- GA4: Accurate events and conversions (form submits, phone clicks, quote requests) and funnel insights.
- GTM: A single control panel to deploy and maintain tracking—without code changes every time.
- Search Console (linked): See which queries and landing pages are driving impressions, clicks and—crucially—conversions in GA4.
The core setup (simple, solid, scalable)
- Install GTM site-wide
- Publish one container, use it to manage GA4 tags and all lead events.
- Configure GA4 properly
- Create custom events (e.g., form_submit, phone_click, quote_request).
- Mark only true business outcomes as Conversions (avoid duplication).
- Link Search Console to GA4
- Unlock reports that join SEO queries/landing pages with your GA4 engagement and conversions.
- Identify SEO pages that attract traffic and generate enquiries.
- Standardise UTMs (light but important)
- Keep utm_source/medium/campaign/content tidy so GA4 attribution is clean.
What you can report weekly (no fluff)
- Leads & conversion rate by channel (paid, organic, direct, referral).
- Top landing pages that actually convert.
- SEO queries that bring in engaged traffic (via Search Console → GA4).
- Drop-off points (sessions with views but no lead events).
Common pitfalls (and quick fixes)
- Duplicate conversions → De-dupe in GA4; use one event per outcome.
- “Everything is a conversion” → Only count real leads (form/quote/phone).
- Search Console not linked → You’ll miss which queries drive converting sessions.
- Hard-coded scripts → Move tracking into GTM for versioning and safety.
30-Day Checklist
- Install GTM and publish a clean container
- Add GA4 via GTM (no duplicate tags)
- Track key events: form_submit, phone_click, quote_request
- Mark primary events as Conversions in GA4
- Link Search Console → GA4 and review the combined reports
- Standardise UTMs across campaigns and sanity-check in GA4
How Digimedia Worx helps
Digimedia Worx sets up and maintains this exact stack for Aussie SMEs:
- GTM: Structured container, data-layer friendly, version-controlled.
- GA4: Clean events, sensible conversions, no double-counting.
- Search Console linking: SEO queries + GA4 conversions in one view.
- A plain-English dashboard showing which pages and channels generate real leads.
Want your tracking tight in 30 days? Book a free 20-minute Measurement Health Check with Digimedia Worx.
