If you’ve been on Instagram lately, you would’ve noticed the blue ticks slowly popping up next to some of your favourite influencers’ names. Meta Verified is an exciting new feature that was announced by Adam Mosseri, the head of Instagram, in early 2023. It’s an important step towards combating fake news and misinformation online. In this blog post, we tell you everything you need to know about it.
What is Meta Verified?
Meta Verified is a subscription bundle designed for creators on Instagram and Facebook, which offers a range of features including account verification (indicated by the blue check badge), protection against account impersonation, access to exclusive stickers, increased reach, and the option to get support from human agents.
This subscription bundle is available at a monthly cost of $14.99 USD. It is currently being rolled out in Australia and New Zealand, with plans to expand to other countries in the near future if it is well received.
To be eligible, you must:
- Be at least 18 years old
- Have a profile associated with your full name and a profile picture that includes your face
- Have a government-issued ID that matches your name and picture
- Have two-factor authentication set up
Unfortunately, brands do not yet have access to this verification feature, but hopefully, it will soon change.
What are the benefits of getting Meta Verified:
Protection from impersonation: When a user becomes Meta Verified, their account will be protected against impersonation. This means that others won’t be able to create fake accounts using their name and image, helping them maintain their online reputation and preventing potential damage to their brand.
Access to support agents: One of the key benefits of Meta Verified is the access it provides to human support agents. If users have any issues or questions about their account, they can contact a support agent directly for assistance. This can be especially valuable for creators who rely on their social media accounts for business purposes.
Increased reach: Meta Verified also offers an expanded reach for creators. When a user becomes verified, their account will be given increased visibility in search results, making it easier for potential followers and fans to discover their content. This can help them grow their audience and increase their overall online presence.
Why is this important for your business?
As a brand, staying on top of new social media features like Meta Verified is important for maintaining a competitive edge and staying relevant to your audience. While the feature is not currently available to brands, it’s still important to understand and utilize it as part of your social media strategy. By working with micro-influencers who have been verified with a blue tick, you can increase the visibility of your content and get it in front of more eyeballs. This can be particularly valuable if you’re looking to reach a specific niche or demographic, as influencers with verified accounts will likely have a dedicated and engaged following. Additionally, by partnering with verified influencers, you can enhance your brand’s credibility and legitimacy in the eyes of your target audience. As such, it’s important to stay informed about new social media features and how they can be leveraged to enhance your brand’s online presence.
