We are truly immersed in the digital age and with so many online platforms to promote your business and new ones popping up all the time, you wouldn’t be blamed for wondering if websites are so last year. If you are wondering if your website is still relevant compared to the newer, cooler counterparts such as Facebook, Instagram and Snapchat, read on to find out why your website is still an important marketing tool for your business.
Why websites are still relevant in 2019
Websites build authenticity
Whilst Social Media platforms often get your potential customer interested and engaged, one element they can lack is authority and trust and position your business as an expert in its field. Your website allows you to build this through a variety of content elements such as blogs, testimonials, FAQ’s and how-to’s.
Websites provide data
Websites provide key data and insights such as where your customer comes from and how they interact with your content. Data like this is invaluable for understanding what is and isn’t working and help plan your strategy for future. There is no point continuing to create content that isn’t engaged with, or advertise somewhere that drives no traffic back to your website. The level of detail that the analytics of your website provides can’t be gained from any other platforms.
Your website is YOURS
There is no doubt that social media has changed the digital landscape for marketing businesses but you cannot rely solely on it as at the end of the day, you do not have ownership of the platform. This means that at any moment the platform can change their policies, rules and regulations, which could have a significant impact on your business.
With a website you own you have full control and ownership of your content, the only person who decides what happens to it, is you.
Websites will always be relevant!
One of the original marketing platforms, and still one of the most important, websites are the most complete way to showcase and promote your brand and service.
Not having a website leaves you vulnerable to being left behind. If you are wondering which marketing platforms to use, websites should always be one of them.