Your website is one of your businesses most important marketing assets.
Your website is your shop front! Your product or service will be directly associated with the quality of your website. If your website looks professional, provides a wealth of information and is easy to navigate, potential customers will anticipate the same quality from your products or services.
Whether your business is online or offline when it comes to building your website, the one thing you shouldn’t do is scrimp and try to spend as little as possible. At the same time, good websites don’t need to cost the earth!
Knowing what makes a website successful and the costs are involved in your website is the first place to start when budgeting for this area of your business.
Website costs can include the set up of the website and the ongoing maintenance of your website.
Costs to set up a website
Costs to set up a website can range from a couple of hundred dollars for a basic free DIY template using a free template on a platform such as WordPress or WIX, to thousands of dollars for a professionally designed and fully functional website.
Costs to maintain a website
There is no point having a website that will just sit there in cyberspace, ranking lower and lower down in Google, not getting any traffic! In order for websites to attract customers, and rank well in search engines they require ongoing maintenance.
Website maintenance can consist of:
- Search Engine Optimisation (SEO)
- Content edits and updates
- Images updates
- Checking and updating links
- Tracking analytics
Without ongoing maintenance, there is little point in creating your website as it won’t stand out amongst your competitors or serve it’s purpose in promoting your product or service.
There will always be some costs associated with your website such as web hosting and domain names but you really can spend as much, or as little as you like.
Although it can be tempting to cut down on costs by creating and maintaining your own website, unless you are skilled in this area and have the time to dedicate each week to maintain it, it is advisable to leave it in the hands of the professionals!
Instead of thinking about your website as an expense, think about it as your highest performing asset! Contact Digimedia Worx today to set up, revamp or take control of your website maintenance to allow you to focus on other areas of your business.