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How COVID-19 has changed the way we do business online permanently

COVID-19 has seen every business pivot to survive the change in consumer behaviour.

With more people seeking to do their business online than ever, it is imperative that your business has a strong online presence in order to survive and thrive during COVID-19 and beyond.

A strong online presence is the new necessary normal for businesses

Before this pandemic; not all businesses put a significant focus on their digital capabilities and online presence; meaning over the last few months many businesses have scrambled to satisfy their online customers and transition their business to the online world.

Business has to revaluate how they not only manage but also market their business. The number of total retail sales due to e-commerce is likely to boom from the 7.2% it was in 2019 and it is anticipated that 12% of consumer spending will be conducted online by 2021.

Ensuring that your business has contemporary e-commerce capabilities and a strong digital presence is vital to keeping your customers coming through your online door and purchasing your products or services.

Even if you’re business is still face-to-face, having a strong online presence to successfully market yourself and being able to communicate with your customers online is equally as imperative to your success! Competing to rank well in the online space is fierce and now more than ever you want to rank highly in online searches for your product or service.

Whether you are in retail, trades, services, or any type of business – online presence, content marketing, communication tools, and a strong digital marketing strategy is essential to adapt, overcome and innovate your online presence throughout COVID-19 and beyond.

If you’re still struggling with coming to terms with the transition or don’t know where to start, contact us today!

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