Every industry across Australia is experiencing an effect of COVID-10. Some are growing rapidly, others experiencing challenging times, but one thing all have in common is that they have to adapt as consumer behaviour shifts online.
COVID-19 has seen businesses have to quickly shift, adapt and focus on selling products or providing services online.
Many businesses have jumped on the digital bandwagon in recent years, some more than others.
COVID-19 has meant those businesses who may have only dipped a toe in have had to completely pivot to adapt to the online world.
Those who already had a strong online presence have been forced to review their online operations and had highlighted the value of their online presence and communities, which is something many may not have considered as a priority in their digital marketing strategy before.
Customers are online more than ever
Restrictions mean people are spending more time at home than ever, which means they’re spending more time online. This means there is an enormous opportunity to promote your products or services to them online, more than you ever have before.
As well as that, across many industries behaviour is changing and consumers are seeking to engage with businesses online, even those they would have traditionally prefer to engage with face to face.
By shifting the way businesses operate to being able to work remotely, via online conferencing tools such as Zoom or Skype; they are able to continue to operate and provide services in the current climate.
COVID-19 provides businesses an opportunity to adapt
The current crisis opens new doors and opportunities for businesses to explore that they may not have considered before. It is unlikely that post-COVID the ways businesses function will go back to normal; the changes businesses have had to make to their operations are likely to form their ‘new normal’.
It is important to have an agile marketing strategy in place to prepare your business against any slow in demand as a result of COVID-19 restrictions, and on the flip side take advantage of any online and digital opportunities it offers!
Contact us today to find out how you can enhance your online strategy during COVID and beyond!