Facebook and Instagram stories have changed the game for businesses!
They have turned the social media platforms into far more than just a place to store selfies.
Stories act as a way to keep your followers engaged and show a unique, informal, personalised side to your brand – which your consumers will resonate with!
The 2018 Global Digital Report shows that 69% of Australians are engaged with social media, spending on average a whopping 5 hours and 34 minutes every day on a social media platform.
Given these facts, as a business, you’d be silly not to use social media as one of your main marketing tools! The stories application on Facebook and Instagram is a quick and engaging way perfectly suited to mobile devices!
The beauty of stories is that they don’t stick around forever, which means your followers want to check in on you often so they don’t miss something exciting you have to say – keeping them extremely engaged!
In saying this, you can add stories to a more permanent highlight reel if you wish.
Facebook and Instagram story highlights allow you to create a content channel.
This content channel allows you to:
- Create short sneak peeks of your brand
- Show off products or services to your customers
- Pitch content to your customers
- Advertise specific products or services creating a sales funnel
Think of your stories as a channel. You can plan content in advance, and add in ad-hoc content when something interesting, funny and relevant to your audience happens.
The most important thing to remember about the content on your stories, like all social media content, is to be authentic.
Analyse your views
You can see how many people have viewed each of your stories, how many impressions it has made on consumers feeds and how many people it has reached.
This means that you can see what content works well and what doesn’t work so well, so you know where to focus future content!
If you’re new to Facebook and Instagram stories for business – now is the type to give them a try! They are a fun way to boost brand awareness and grow your business and you’ll reap the rewards in no time!